Morton Salt Pours Out Modern New Look On Packaging
Retrieved on:
Tuesday, October 20, 2020
The design system is anchored by the beloved Morton Salt Girl and a quality seal that highlights the company's origins, which date back to 1848.
Key Points:
- The design system is anchored by the beloved Morton Salt Girl and a quality seal that highlights the company's origins, which date back to 1848.
- In addition, Morton's new packaging graphics feature more educational content about salt usage and carry the "How 2 Recycle" label to help consumers properly recycle its packaging.
- The stylish new design stretches across Morton's entire retail portfolio, spanning both culinary and home care productsfrom Morton Kosher Salt, Sea Salt and Himalayan Pink Salt to Morton Water Softener Salt, Pool Salt, Ice Melt products and more.
- "Consumers can simply scan the QR code on specially marked Morton culinary products, then choose from various augmented reality experiences, including interactions with our new packaging, recipe content and the Morton Salt Girl."