Morton Salt Unveils Heartfelt New Advertising Campaign Celebrating the Place Morton Holds in People's Lives
CHICAGO, July 6, 2023 /PRNewswire/ -- Morton Salt, an iconic staple in American homes, is launching a warm and inviting advertising campaign showcasing its culinary and water softening products.
- CHICAGO, July 6, 2023 /PRNewswire/ -- Morton Salt, an iconic staple in American homes, is launching a warm and inviting advertising campaign showcasing its culinary and water softening products.
- The new campaign embraces the essence of nostalgia and pays tribute to the significant people and moments in consumers' lives.
- To maximize the reach and impact of the campaign, Morton Salt also partnered with its trusted collaborators: Neo Media World, Darling and VMLY&R Commerce.
- Brian Bissell, Senior Marketing Director at Morton Salt expressed his vision for the campaign, stating: "It's more than a showcase for our products.