Content analysis

Veritonic Extends Long-Form Content Analysis Solution to Video; Delivers Unprecedented Audience Insights to Creators

Retrieved on: 
Wednesday, November 15, 2023
Data Management, Podcast, Technology, Professional Services, Advertising, Entertainment, Communications, Digital Marketing, Data Analytics, Software, Audio, Video, Marketing, Content analysis, Research, News, Veritone

Veritonic , the industry’s comprehensive audio analytics and research platform, announced today an extension of its groundbreaking Long-Form Content Analysis solution to video.

Key Points: 
  • Veritonic , the industry’s comprehensive audio analytics and research platform, announced today an extension of its groundbreaking Long-Form Content Analysis solution to video.
  • Similar to publishers of long-form audio content including podcasts and audiobooks, this cutting-edge solution now empowers publishers of video content including news, live TV, video games, films, YouTube programming, and more to unlock the full potential of their content.
  • From identifying trending topics to recognizing standout talent and optimizing commercial blocks, Veritonic's long-form content analysis solution is revolutionizing the way that publishers understand and engage with their audiences through video.
  • This strategic advantage enables publishers to maintain their competitive edge and optimize their content offerings while enhancing audience engagement.

ALLEN MEDIA GROUP BECOMES THE FIRST MEDIA COMPANY TO SUCCESSFULLY TRANSACT ON NEW MEASUREMENT CURRENCY 'VIDEOAMP' - DELIVERING ON THE COMPANY'S 2023-24 UPFRONT STRATEGY

Retrieved on: 
Monday, October 16, 2023
The Weather Channel, Upfront (advertising), AMG, History, Advertising, Content analysis, Data, Environment, Cannes Lions International Festival of Creativity, Weather, Entertainment Studios, Big data, News, ROI, EVP, Television, Horizon

ATLANTA,  Oct. 16, 2023 /PRNewswire/ -- Byron Allen's Allen Media Group (AMG) is proud to announce that The Weather Channel Television Network – which has been voted the most trusted news brand in America – is the first network to achieve across-the-board acceptance from the advertising community to use VideoAmp as its new ad currency.

Key Points: 
  • Now, at the close of the Upfront Season, AMG has fully delivered on that vision and strategy by successfully aligning with brands, holding companies, and ad agency partners to transact with VideoAmp's big data.
  • "The Weather Channel is very proud to be the first network to transition to VideoAmp, proving that reliable big data measurement is the future of the television industry," said Byron Allen, Founder/Chairman/CEO of Allen Media Group.
  • "We made the move at the start of the Upfronts because our clients deserve much stronger data.
  • "Allen Media Group is making bold decisions to push the industry towards smarter and more sophisticated ways of measuring viewers.

QDA Miner 6 Powers Businesses with New Qualitative Analysis Capabilities

Retrieved on: 
Wednesday, September 23, 2020
Science software, Branches of science, Application software, Provalis Research, QDA Miner, Qualitative research, QDA, Analytics, Multimethodology, Content analysis, Quantitative, Qualitative

The latest release of this qualitative content analysis tool focuses on features that enable market research analysts to quickly and easily transform unstructured content into meaningful business analytics.

Key Points: 
  • The latest release of this qualitative content analysis tool focuses on features that enable market research analysts to quickly and easily transform unstructured content into meaningful business analytics.
  • As a consequence, all retrieval and analysis features have been modified to support the display and analysis of text in many more languages.
  • If you would like to learn how the new version of QDA Miner can help your organization, please join us on October 14, 2020, for a complimentary webinar on the QDA Miner 6 product.
  • Provalis Research is a world-leading developer of text analysis software with groundbreaking qualitative, quantitative, and mixed methods programs.