5W Public Relations Acquires Leading Boutique Food & Beverage Communications Firm, YC Media
NEW YORK, Sept. 5, 2023 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the US, announces today that it has acquired YC Media, the boutique food and beverage communications firm whose clients include Sea Tales, Ippodo, and Flatiron Books. With the addition of YC Media, 5W adds the boutique firm's exemplary services, clients, and senior talent to its existing roster of consumer brands that include Boston Beer Co, Galanz, Lenox, The Pioneer Woman, Product of the Year, SMEG, Stemilt, Tineco, and Thermopro. For YC Media, clients will continue to receive hands-on strategic consultation from founder Kim Yorio while gaining access to 5W's industry-leading service offerings and client network, including its full-service digital capabilities through the firm's recently launched agency, The HOW Agency.
- With the addition of YC Media, 5W further strengthens its award-winning Consumer Division
NEW YORK, Sept. 5, 2023 /PRNewswire/ -- 5WPR , one of the largest independently owned PR firms in the US, announces today that it has acquired YC Media, the boutique food and beverage communications firm whose clients include Sea Tales, Ippodo, and Flatiron Books. - "From our first meeting with Kim and YC Media, it was clear that her firm's boutique approach to client services, coupled with their strategic expertise that is on par with leading global agencies, mirrors our own.
- We're thrilled to welcome Kim and YC Media to 5W, and to continue to provide groundbreaking communications programming in the consumer space."
- "I'm thrilled to be joining the 5W family," said Kim Yorio, YC Media's founder and CEO.