Bellabeat

BPM-PR Firm Wins Grand Prize for Strategy of the Year Award by PR Daily's Content Marketing Awards

Retrieved on: 
Thursday, December 14, 2023

NEW YORK, Dec. 14, 2023 /PRNewswire/ -- BPM-PR Firm, a leader in the PR and communications space, was awarded the Grand Prize for Strategy of the Year by PR Daily's Content Marketing Awards. PR Daily's Content Marketing Awards honor organizations and individuals who have demonstrated excellence in the field of content marketing and have made a significant impact on their industry. Winners represent an elite group of storytellers who know how to create content that stands out amongst the crowded media landscape. Their creative works have led to success for both their organizations and clients. The award spotlights BPM-PR Firm's work on the Bellabeat media campaign, which enacted a gracefully layered media approach for their Bellabeat Ivy, a wearable wellness tracker designed specially for women, and its corresponding mobile app. BPM-PR Firm's strategic vision resulted in a media campaign that generated over 195 media placements, not including television, with a total ad value estimate of over $34 million and a UVM (unique visitors per month) estimate of more than 3 million impressions. The 18-year-old boutique PR firm is known for crafting unique media messages that move the world by implementing innovative PR strategies and delivering unparalleled campaign results.

Key Points: 
  • NEW YORK, Dec. 14, 2023 /PRNewswire/ -- BPM-PR Firm, a leader in the PR and communications space, was awarded the Grand Prize for Strategy of the Year by PR Daily's Content Marketing Awards .
  • PR Daily's Content Marketing Awards honor organizations and individuals who have demonstrated excellence in the field of content marketing and have made a significant impact on their industry.
  • "We are thrilled to be awarded the Grand Prize for Strategy of the Year by PR Daily.
  • For more information about BPM-PR Firm, media requests, and their PR Daily Content Marketing Strategy of the Year Award, please call 1.877.841.7244 or email [email protected] .

Bellabeat Introduces Meditation Rooms for Corporate Wellness Plans to Boost Employee Well-Being

Retrieved on: 
Saturday, June 10, 2023

San Francisco, California--(Newsfile Corp. - June 9, 2023) - Bellabeat, a trailblazing femtech company, has introduced Meditation Rooms for corporate wellness plans to boost employee wellbeing.

Key Points: 
  • San Francisco, California--(Newsfile Corp. - June 9, 2023) - Bellabeat, a trailblazing femtech company, has introduced Meditation Rooms for corporate wellness plans to boost employee wellbeing.
  • Bellabeat Meditation Rooms are a novel way of promoting employee mindfulness and an extra addition to corporate wellness plans.
  • Now, Bellabeat is taking its commitment to employee wellness a step further by introducing Meditation Rooms as an additional perk for its corporate wellness program .
  • "By offering Meditation Rooms as part of our corporate wellness plans, we are providing an opportunity for employers to invest in their female workforce and achieve better employee satisfaction while raising productivity."

Bellabeat Receives A 2022 MUSE Design Awards Winner for Product Design - Wearable Technologies

Retrieved on: 
Wednesday, January 11, 2023

With well over 6,000 entries received from across the world, the MUSE Creative Awards and MUSE Design Awards resumed their mission to honor creative and design professionals' excellence.

Key Points: 
  • With well over 6,000 entries received from across the world, the MUSE Creative Awards and MUSE Design Awards resumed their mission to honor creative and design professionals' excellence.
  • For this competitive season, Bellabeat walks away with the Product Design - Wearable Technologies Silver Muse Design award in the competition.
  • "At Bellabeat, we are known for the gorgeous and unique design of all our wearable products.
  • It is a phenomenal honor that our dedication to design has garnered attention and won a Muse Design Award.

Bellabeat Ivy Health Tracker Named to TIME's List of The Best Inventions of 2022

Retrieved on: 
Thursday, November 10, 2022

"Inclusion within TIME's List of the Best Inventions of 2022 is an extraordinary accomplishment for the Bellabeat brand as a whole and a testimony to the level of product that we have brought to market with the Bellabeat Ivy.

Key Points: 
  • "Inclusion within TIME's List of the Best Inventions of 2022 is an extraordinary accomplishment for the Bellabeat brand as a whole and a testimony to the level of product that we have brought to market with the Bellabeat Ivy.
  • Bellabeat recently teamed up with the Breast Cancer Research Foundation from October 2022 to December 31st, 2022 to donate 10% of proceeds from all pink products, including The Bellabeat Ivy in Blush Rose Gold.
  • "The upward trajectory of Bellabeat has been steady since our launch in 2014 and The Ivy's inclusion in TIME's List of the Best Inventions of 2022 is a significant milestone.
  • In addition to being included within the TIME's List of the Best Inventions of 2022, The Bellabeat Ivy has also won a Silver Muse Design Award for 2022.

Bellabeat is First Period and Pregnancy Tracking App and Wearable to Implement Private Key Encryption (AES-256) Security Feature to Protect Women's Data in the Wake of Roe Vs. Wade Overturn

Retrieved on: 
Thursday, August 18, 2022

SILICON VALLEY, Calif., Aug. 18, 2022 /PRNewswire/ -- In early July, Bellabeat was the first pregnancy tracker to roll out a new layer of data security to protect their base of all female end users' data in the wake of the United States Supreme Court overturning Roe Vs. Wade. Like many mobile apps, they had been using full end-to-end encryption of their Bellabeat mobile app for users of all of their Bellabeat wearable products, with end-to-end encryption being the common and secure way to protect customers' data. The company determined that to protect their health data, it is necessary to take data their security a step further without haste. As of August 17th, 2022, eighteen out of 25 reproductive health apps and wearable devices that Mozilla investigated for privacy and security practices received a *Privacy Not Included warning label. Bellabeat did not receive a warning label as they have been exceptionally public in immediately taking the following steps after the newest Roe vs. Wade ruling.

Key Points: 
  • The company determined that to protect their health data, it is necessary to take data their security a step further without haste.
  • The newly implemented Private Key Encryption (AES-256) feature will enable all Bellabeat users to access and decrypt her data using a private key via her Bellabeat smartphone app.
  • Also, adding the extra layer of security where data stored on the company's servers cannot be read without holding an individual user's private key.
  • The only person that can access the confidential health data and info in its decrypted form will be the Bellabeat customer herself.

Cherubic Ventures successfully completes $110M Fund V, bringing total committed capital to over $400M

Retrieved on: 
Thursday, August 18, 2022

SAN FRANCISCO, Aug. 18, 2022 /PRNewswire/ -- Cherubic Ventures today announced the successful completion of the venture capital firm's Fund V at $110 million, with a total of over $400 million in committed capital under management.

Key Points: 
  • SAN FRANCISCO, Aug. 18, 2022 /PRNewswire/ -- Cherubic Ventures today announced the successful completion of the venture capital firm's Fund V at $110 million, with a total of over $400 million in committed capital under management.
  • Cherubic Ventures will also reserve more than 50% of Fund V assets for supporting startups to their later rounds all the way to pre-IPO, providing long-term and full support to its portfolios.
  • Established in 2014, Cherubic Ventures is one of the few institutional investors to be actively investing in both the US and Asia markets.
  • Founded in 2014, Cherubic is a global venture capital fund investing in the most ambitious founders from angel to pre-IPO.

Bellabeat Debuts Ivy Health Tracker in Chic Jet Black & Snow White Ahead of Fall Fashion Season

Retrieved on: 
Tuesday, July 19, 2022

NEW YORK, July 19, 2022 /PRNewswire/ -- Pioneer for women in the tech and wellness space via technology wearables, Bellabeat Inc. (https://bellabeat.com/) announced today the addition of two new stunning colors to their Ivy wearable collection. Drawn from elegant minimalism, the wearable tracking bracelet is now available in two solid colors; 'Jet Black' in-laid within a striking matte hardware detail and 'Snow' with a rose gold hardware trim, perfect for the white winter-loving fashionista. The adjustable strap aligns in color with the centerpiece of your choice, ensuring a bespoke fit. Among health and fitness trackers, Ivy stands out with its fashionable, edgy look that matches any style. With no display, Ivy's non-intrusive design keeps your data private and visible only when synced with the Bellabeat app, the only health tracker designed and engineered for women. Ivy's advanced sensors monitor the body's reactions and daily habits continuously throughout the day and night at a charged capacity - providing women with a complete insight into the pace of life. Elegantly designed, The Ivy is a smart bracelet and one gem of a find retailing at $249 on bellabeat.com. 

Key Points: 
  • Ivy helps you to sync with your body and discover its natural wisdom by correlating your biometric and lifestyle data to the four phases of the menstrual cycle.
  • Ivy helps you tune in with your body's rhythm and track your period, ovulation, pregnancy, or birth control.
  • For media inquiries on the Bellabeat Ivy or its participating athletes in conjunction with it, please email Monique Tatum [email protected] or call 877.841.7244.
  • The Bellabeat team previously released the disruptive Leaf health tracking jewelry for women and the first smart water bottle powered by AI.

Bellabeat Implements Private Key Encryption (AES-256) Security Feature for Mobile App to Protect Women's Reproductive Information in Wake of Roe v. Wade Overturn

Retrieved on: 
Monday, June 27, 2022

SAN FRANCISCO, Calif., June 27, 2022 /PRNewswire/ -- Bellabeat announced today the rollout of a new layer of data security, the Private Key Encryption (AES-256) feature, in the wake of the United States Supreme Court overturning Roe v. Wade. Like many mobile apps, they had been using full end-to-end encryption of their Bellabeat mobile app for users of all of their Bellabeat wearable products, with end-to-end encryption being the common and secure way to protect customers' data. The company determined that to protect their users women's health data, it is necessary to take their data security a step further without haste.

Key Points: 
  • The Private Key Encryption (AES-256) feature will enable all Bellabeat users to access and decrypt her data using a private key via her Bellabeat smartphone app.
  • Also, adding the extra layer of security where data stored on the company's servers can not be read without holding an individual user's private key.
  • The private key is a password or a pin code that only the user herself knows or stores on her private device.
  • "Incorporating the Private Key encryption feature means an extra layer of security designed to ensure our users' safety.

In In Vitro Diagnostics, the Growth is In Point of Care: Kalorama Report

Retrieved on: 
Friday, May 6, 2022

ARLINGTON, Va., May 6, 2022 /PRNewswire-PRWeb/ -- A new report from market researcher Kalorama Information confirms what many in the industry have predicted for years: tests that can provide results at the point of care will see a greater market opportunity and growth rate than lab-based tests. The market research firm, part of Science and Medicine Group, said that in 2021, the POC market reached $41,149 million.

Key Points: 
  • The market research firm, part of Science and Medicine Group, said that in 2021, the POC market reached $41,149 million.
  • Diagnostic tests performed outside the central laboratory or decentralized testing is generally known as point-of-care (POC), including rapid testing.
  • projects that from 2023-2026, point of care technologies will grow nearly 8 percent in revenues per year.
  • "And represent perhaps the ultimate point of care, maybe point before care which is even better."

Olivia Culpo Shows Off Her Favorite Women's Wearable - The Bellabeat Ivy

Retrieved on: 
Wednesday, April 6, 2022

NEW YORK, April 6, 2022 /PRNewswire/ -- Olivia Culpo released today a video on her Instagram Story where she shares a few of the reasons Ivy tracker by Bellabeat is her favorite go-to wearable. The Bellabeat Ivy is specifically made for women and has been seen in recent coverage as an outstanding health tracker to monitor and track a woman's menstrual cycle, fertility, postpartum depression symptoms, menopause symptoms, and more. The Ivy monitors the body's reactions and daily habits continuously during both the day and night through advanced sensors. In turn, providing women with a complete insight into the pace of life. Elegantly designed, The Ivy is a smart bracelet and truly one gem of a find retailing at $249 on bellabeat.com and is available in four gorgeous colors.

Key Points: 
  • NEW YORK, April 6, 2022 /PRNewswire/ --Olivia Culpo released today a video on her Instagram Story where she shares a few of the reasons Ivy tracker by Bellabeat is her favorite go-to wearable.
  • The Ivy monitors the body's reactions and daily habits continuously during both the day and night through advanced sensors.
  • States Olivia Culpo in a video found on the Bellabeat Wellness Youtube channel.
  • Bellabeat is aimed exclusively at women and recently announced that they have started the process of submitting an official application to the FDA for their product, the Bellabeat Ivy.