Pioneering RIT and NTID collaboration garners the Coca-Cola Refreshing Films Grand Prize
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Monday, May 2, 2022
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ROCHESTER, N.Y., May 2, 2022 /PRNewswire-PRWeb/ -- Say Cheese, a pioneering, heartfelt film directed and produced by two Rochester Institute of Technology (RIT) students, took home the top prize in the Coca-Cola Refreshing Films (CCRF) program announced during the final night of CinemaCon in Las Vegas late Thursday. The authentic, cross-cultural project featured the combined creative efforts of students, faculty, and staff in RIT's School of Film and Animation (SoFA) and the National Technical Institute for the Deaf (NTID).
Key Points:
- The university is home to NTID, the world's first and largest technological college for deaf and hard-of-hearing students.
- Winning for its first-ever CCRF entry, RIT was the sole East Coast university among the final four, joined by UCLA, Chapman University, and California Institute of the Arts.
- "I think it resonated because it told a whole human story," said the California resident and the film's director.
- He also is a 2018 visual media alumnus and videographer/designer for the Department of Access Services (DAS) in NTID.