The NPD Group: U.S. Toy Industry Sales Experience +19% Increase During the First Half of 2021
PORT WASHINGTON, N.Y., Aug. 5, 2021 /PRNewswire-PRWeb/ -- U.S. toy industry dollar sales increased +19% from January-June 2021, growing +$1.7B, to $11.0B in sales, according to The NPD Group.
- PORT WASHINGTON, N.Y., Aug. 5, 2021 /PRNewswire-PRWeb/ -- U.S. toy industry dollar sales increased +19% from January-June 2021, growing +$1.7B, to $11.0B in sales, according to The NPD Group.
- From 2018 to 2021 the industry experienced a compound annual growth rate (CAGR) of 9% in both dollars and ASP, clearly driven by COVID-19 in 2020 and 2021.
- However, in the back half of the year, the toy industry should see some benefit from the child tax credit," added Lennett.
- "In fact, in the week that the first check hit bank accounts, the toy industry grew 17%**."