Games & Puzzles

The NPD Group Reports on First Quarter 2022 Toy Industry E-commerce Sales in China

Retrieved on: 
Thursday, May 12, 2022
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PORT WASHINGTON, N.Y., May 12, 2022 /PRNewswire-PRWeb/ -- Toy industry e-commerce sales in China increased by 8.8% to $1.3 billion (USD) in the first quarter (Q1) of 2022 (January – March) versus the same time period last year, and 27% from Q1 2020, according to The NPD Group.

Key Points: 
  • PORT WASHINGTON, N.Y., May 12, 2022 /PRNewswire-PRWeb/ -- Toy industry e-commerce sales in China increased by 8.8% to $1.3 billion (USD) in the first quarter (Q1) of 2022 (January March) versus the same time period last year, and 27% from Q1 2020, according to The NPD Group.
  • The top three growing supercategories in Q1 2022 were Explorative & Other Toys, Games & Puzzles, and Plush, increasing 33%, 24%, and 22%, respectively.
  • Sales of licensed toys in the first quarter of this year increased 14.1%, with Ultraman being the top-selling license.
  • The NPD Group anticipates continued strength for toy sales in China's growing e-commerce channel.

The NPD Group: U.S. Toy Industry Retail Sales Increased by 13% in 2021

Retrieved on: 
Thursday, January 27, 2022
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Unit sales increased 8% and the average selling price of $12.37 was up 4% vs 2020.

Key Points: 
  • Unit sales increased 8% and the average selling price of $12.37 was up 4% vs 2020.
  • The three-year compound annual growth rate for the period between 2018 and 2021 was 8%, driven by ASP growth of 8%.
  • For the second year in a row the COVID 19 pandemic had a strong impact on consumer behavior, which propped up the toy industry in 2021.
  • Source: The NPD Group/ Retail Tracking Service, January-December 2021

The NPD Group: U.S. Toy Industry Sales Experience +19% Increase During the First Half of 2021

Retrieved on: 
Thursday, August 5, 2021
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PORT WASHINGTON, N.Y., Aug. 5, 2021 /PRNewswire-PRWeb/ -- U.S. toy industry dollar sales increased +19% from January-June 2021, growing +$1.7B, to $11.0B in sales, according to The NPD Group.

Key Points: 
  • PORT WASHINGTON, N.Y., Aug. 5, 2021 /PRNewswire-PRWeb/ -- U.S. toy industry dollar sales increased +19% from January-June 2021, growing +$1.7B, to $11.0B in sales, according to The NPD Group.
  • From 2018 to 2021 the industry experienced a compound annual growth rate (CAGR) of 9% in both dollars and ASP, clearly driven by COVID-19 in 2020 and 2021.
  • However, in the back half of the year, the toy industry should see some benefit from the child tax credit," added Lennett.
  • "In fact, in the week that the first check hit bank accounts, the toy industry grew 17%**."