Next-best-action marketing

FinancialForce Fall 2021 Release Makes it Easier for Customers to Run Their Business Digitally and Adapt to Change

Retrieved on: 
Wednesday, October 13, 2021

FinancialForce , the leading provider of customer-centric business applications across finance, services, and customer success teams, today announced the general availability of its Fall 2021 Release.

Key Points: 
  • FinancialForce , the leading provider of customer-centric business applications across finance, services, and customer success teams, today announced the general availability of its Fall 2021 Release.
  • Our Fall 2021 Release enables organizations to get the very most out of their ERP and PSA solutions.
  • It gives them everything they need to run their operations digitally so they can adapt to change and truly put customers at the center of everything they do.
  • The Fall 2021 Release introduces a robust set of enhancements to FinancialForces Advanced Resource Management capabilities within PS Cloud.

Mediafly Launches Unique Revenue Intelligence Solution to Drive Deal Confidence

Retrieved on: 
Wednesday, September 15, 2021

Gartner Inc. predicts by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model.

Key Points: 
  • Gartner Inc. predicts by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model.
  • Revenue360 offers a centralized hub aggregating all sales activity and content engagement data to provide revenue teams actionable insights on deal opportunities and risks.
  • "Many companies claim to have revenue intelligence capabilities, but their solutions provide users with only partial intelligence," said Carson Conant, CEO and founder of Mediafly.
  • With the introduction of Revenue360, Mediafly is at the forefront of sales technology innovation, offering the first sales enablement solution with revenue intelligence capabilities.

Afterpay Unveils New Analytics Platform For Merchants

Retrieved on: 
Thursday, August 19, 2021

SAN FRANCISCO, Aug. 19, 2021 /PRNewswire/ -- Afterpay (ASX:APT), the leader in 'Buy Now, Pay Later' payments, today introduced its new merchant analytics platform, Afterpay iQ.

Key Points: 
  • SAN FRANCISCO, Aug. 19, 2021 /PRNewswire/ -- Afterpay (ASX:APT), the leader in 'Buy Now, Pay Later' payments, today introduced its new merchant analytics platform, Afterpay iQ.
  • With this powerful new tool, brands gain access to valuable customer-centric analytics to help optimize investment and drive growth.
  • The Afterpay iQ platform provides:
    Easy Data: AI-powered insights, visualizations, and real-time data are delivered in one, highly accessible self-service user interface.
  • "Next Best Actions": A recommendation engine offers insightful actions to optimize business performance based on analytics.

Celent Awarded NexJ an XCelent Award in the Advanced Technology Category, Recognizing NexJ's CRM Technology for Wealth Management

Retrieved on: 
Tuesday, August 17, 2021

"NexJ is regarded as a vanguard solution in our North American CRM analysis, in large part due to their AI capabilities supporting Next Best Action and content marketing," said Awaad Aamir, Wealth Management analyst for Celent.

Key Points: 
  • "NexJ is regarded as a vanguard solution in our North American CRM analysis, in large part due to their AI capabilities supporting Next Best Action and content marketing," said Awaad Aamir, Wealth Management analyst for Celent.
  • Celent believes that "a CRM platform that facilitated strong advisor-client engagement was a cornerstone for strengthening the relationship during and hopefully after the pandemic."
  • As a niche provider of CRM for wealth management, NexJ is keenly focused on addressing the needs of advisors including capabilities that enable them to form deep connections to clients.
  • Click here to read Celent's report, XCELENT Awards 2021, CRM Platforms: North America Wealth Management Editions.

New Research: 50% of U.S. Adults Did Not Receive Information About COVID-19 or the Vaccine From Their Doctor

Retrieved on: 
Tuesday, August 10, 2021

"The COVID-19 pandemic presented challenges across the healthcare spectrum, from care delivery to patient communication," said Michael Linnert, CEO of SymphonyRM.

Key Points: 
  • "The COVID-19 pandemic presented challenges across the healthcare spectrum, from care delivery to patient communication," said Michael Linnert, CEO of SymphonyRM.
  • These findings reveal what we at SymphonyRM have long known: People want doctors to send more consistent and actionable information about their health, such as preventive screenings and proactive health tips.
  • In addition to changing expectations, health outcomes can be impacted by how and when doctors communicate to their patients.
  • Linnert continues: "Doctors and health systems can learn from consumer-facing brands when it comes to engagement and driving action.