Next-best-action marketing

Sabio Holdings Builds Executive Depth with Appointment of Tim Russell as Chief Revenue Officer

Retrieved on: 
Wednesday, June 22, 2022
Industry, Fortune 500, Senior, Technology, CEO, Next-best-action marketing, SEDAR, Company, SAAS, Adoption, CRO, Growth, MD, Russell, Intention, TV Guide, OTT, News, Comcast, Yoy, Science, Nexstar, Legislation, ROI, TSX Venture Exchange, Tribune, Demand, Risk, CTV, Comment, Mobile phone, Management, Sabio

TORONTO, June 22, 2022 /PRNewswire/ -- Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV") and over-the-top ("OTT") advertising platforms validated by performance, today announced the appointment of Tim Russell as its first Chief Revenue Officer (CRO).

Key Points: 
  • TORONTO, June 22, 2022 /PRNewswire/ -- Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV") and over-the-top ("OTT") advertising platforms validated by performance, today announced the appointment of Tim Russell as its first Chief Revenue Officer (CRO).
  • Russell joins an expanding leadership team at Sabio, who also appointed a new Chief Growth Officer, Jon Stimmel, in the past six months.
  • Russell will oversee Sabio's go-to-market approach, manage all revenue generation processes, and develop the sales organization within all our business lines to drive long term revenue growth for the Company.
  • Most recently, Russell served as Senior Vice President at Sabio, where he has been responsible for overseeing Sabio's East Coast organization.

Insightin Health Unveils Predictive Analytics Solution to Help Medicare Advantage Plans Improve Member Satisfaction

Retrieved on: 
Tuesday, June 21, 2022
Industry, Software as a service, Health care, CAHPS, Artificial intelligence, CEO, Medicaid, NBA, Consumer Assessment of Healthcare Providers and Systems, Centers for Medicare & Medicaid Services, Star, Medicare, Medicare Advantage, Next-best-action marketing, Multimedia, Center, Machine learning, Goal, Health Star Rating System, Organization, Health insurance

BALTIMORE, June 21, 2022 /PRNewswire/ -- As the Centers for Medicare and Medicaid Services places increasing importance on satisfaction and experience measures, health plans are working hard to minimize abrasion and improve member experience across the board. Today, Insightin Health, a software-as-a-service (SaaS) provider for the healthcare payer market, announced a new capability, CAHPS® Predict, designed to help plans understand and improve member satisfaction.

Key Points: 
  • Today, Insightin Health , a software-as-a-service (SaaS) provider for the healthcare payer market, announced a new capability, CAHPS Predict, designed to help plans understand and improve member satisfaction.
  • "Keep in mind that satisfaction is not a static, one-time event," said Enam Noor, founder and CEO of Insightin Health.
  • Satisfaction levels can change in an instant, and health plans need to take a holistic view of member engagement and satisfaction.
  • Medicare Advantage plans can use this expanded knowledge and end-to-end solution to implement coordinated, personalized outreach strategies to create a better member experience, build lifetime member value, and improve satisfaction.

Axtria Participates in Six Speaking Events @PMSA 2022

Retrieved on: 
Monday, May 16, 2022
Omni, Senior, NBA, AI, Machine learning, KPI, Patient, Focus group, Next-best-action marketing, Big data, Solution, Marketing, Mobile, Industry, Mobile phone, Effect, PMSA, Technology, Adoption, Poster, Aftermath, Growth, COVID, GLOBE, Medical device, Pharmaceutical industry

Axtria helps life sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients.

Key Points: 
  • Axtria helps life sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients.
  • With customers in over 75 countries, Axtria is one of the biggest global commercial solutions providers in the life sciences industry.
  • Axtria helps customers improve operational effectiveness with solutions that leverage Big Data, cloud software, predictive analytics, and machine learning.
  • Axtria DataMAxTM, Axtria InsightsMAxTM, Axtria SalesIQTM, and Axtria CustomerIQTM are cloud-based software platforms that enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations.For more information, go to www.axtria.com .

Ipsos MMA and HealthVerity partner to Reinvent Omnichannel Patient and HCP Attribution in the Pharma Industry

Retrieved on: 
Wednesday, April 27, 2022
Patient, Next-best-action marketing, Unified, Marketing, RWD, Software, DTC, Forrester, EVP, Ipsos, Data lake, Ecosystem, Solution, General manager, NEW, MMA, Multimedia, Partnership, HCP, Health, View, Pharmaceutical industry, Risk management, Practice of law, Privacy, Pharma, Identity

NEW YORK, April 27, 2022 /PRNewswire/ -- Ipsos MMA, a leader in helping pharma and healthcare brands measure and optimize the value of their patient and HCP promotions, today announced a partnership that integrates Ipsos MMA's Unified Patient & HCP Attribution model with HealthVerity IPGE, the industry's leading infrastructure for patient identity resolution, privacy, governance and exchange of broadscale healthcare and consumer data.  The partnership delivers privacy-protected and HIPAA-compliant activations with media platforms for pharmaceutical brands as an end-to-end, closed-loop measurement and optimization solution.

Key Points: 
  • NEW YORK, April 27, 2022 /PRNewswire/ -- Ipsos MMA, a leader in helping pharma and healthcare brands measure and optimize the value of their patient and HCP promotions, today announced a partnership that integrates Ipsos MMA's Unified Patient & HCP Attribution model with HealthVerity IPGE, the industry's leading infrastructure for patient identity resolution, privacy, governance and exchange of broadscale healthcare and consumer data.
  • The partnership allows Pharma brands to measure the impact of investment across patient and physician journeys.
  • Ipsos MMA's Unified Patient & HCP Attribution model has been validated with clients and has been shown to produce measurable improvements in revenue and profits.
  • Ipsos MMA has also been named a leader in The Forrester Wave : Marketing Measurement & Optimization Solutions, Q1 2022.

ResultsCX Announces Rajesh Subramaniam As Its New CEO

Retrieved on: 
Thursday, March 31, 2022
Young Presidents' Organization, Automation, Health, Growth, FTSE, Business, CCAA, NASSCOM, CEO, Intelligence, ICICI Bank, Solution, Industry, KPMG, Acquisition, BPM, GLOBE, Subramaniam, Vista Equity Partners, Efficiency, Public relations, Next-best-action marketing

FORT LAUDERDALE, Fla., March 31, 2022 (GLOBE NEWSWIRE) -- ResultsCX, a premier customer experience partner to Fortune-100 and 500 companies, today announced it has appointed Rajesh Subramaniam as CEO to assume day-to-day oversight of global operations and strategic growth initiatives.

Key Points: 
  • FORT LAUDERDALE, Fla., March 31, 2022 (GLOBE NEWSWIRE) -- ResultsCX, a premier customer experience partner to Fortune-100 and 500 companies, today announced it has appointed Rajesh Subramaniam as CEO to assume day-to-day oversight of global operations and strategic growth initiatives.
  • Subramaniam, anaccomplished and influential leader of the Business ProcessManagement (BPM) industry,willleadResultsCX as a digitally enabled CX providerthrough expeditedgrowth of digital, automation and analytics offerings.
  • Most recently, Subramaniam established Nexting LLP with a vision to leverage technology and digital interventions to transform traditional BPM services.
  • I am incredibly excited to assume this new role and for the future of the company, said Subramaniam.

Bill Parsons Joins Fintech TIFIN as EVP & General Manager of TIFIN Grow

Retrieved on: 
Tuesday, March 29, 2022
ML, Market research, Risk, Face, Leadership, Investment, Growth, Distillation, Research, General manager, Next-best-action marketing, CEO, Financial technology, Intelligence, Science and technology in Asia, Magnifying glass, Technology, Analytic function, Envestnet, Automation, Solution, Sport, Securities research, AI, Financial services, Financial adviser

BOULDER, Colo. , March 29, 2022 /PRNewswire/ -- TIFIN, a fintech platform using AI and investment-driven personalization to shape the future of investor experiences, today announced that financial industry veteran Bill Parsons has joined the firm as Executive Vice President & General Manager of TIFIN Grow.

Key Points: 
  • Parsons will oversee the newly launched platform TIFIN Grow in his new position.
  • Prior to joining TIFIN Bill Parsons was Group President for the Envestnet/Yodlee Data and Analytics business.
  • Helping wealth managers grow their businesses through hyper-personalization at scale, TIFIN Grow brings together Risk Profiling, Micro-Planning, Financial Personality, Next Best Action, and Trading Automation.
  • TIFIN is at the forefront in bringing AI, investment expertise and modern technology to financial advisors in the same way many consumer oriented industries do today," said Bill Parsons, General Manager of TIFIN Grow.

IQVIA Launches OCE+ To Deliver Enhanced AI-Driven Customer Engagement

Retrieved on: 
Tuesday, March 15, 2022
Technology, Research, Software, Biotechnology, Networks, Health, General Health, Data Management, Science, Intelligence, Technology, Government, Patient, ROI, AI, OCE, IQV, IDC, HIMSS, Privacy, NYSE, Next, Next-best-action marketing, Industry, HCP, Medical device, IQVIA

IQVIA (NYSE:IQV) today announced the launch of OCE+, the first of several new advancements to its leading life science customer engagement platform.

Key Points: 
  • IQVIA (NYSE:IQV) today announced the launch of OCE+, the first of several new advancements to its leading life science customer engagement platform.
  • OCE+ adds IQVIAs Next Best recommendation engine a daily workflow tool providing AI-driven recommendations for engaging healthcare professionals (HCP) to its Orchestrated Customer Engagement (OCE) platform, providing enhanced HCP experiences, improved productivity, and increased ROI.
  • IQVIA is uniquely positioned to bring together data, analytics, technology, and AI/ML capabilities all under one roof, said Sanjay Chikarmane, chief product officer, IQVIA.
  • To learn more about IQVIA OCE+, visit and/or tune into IQVIA Technologies at HIMSS 2022 March 14-18, or click here .

Nimble AMS Celebrates 30th Seasonal Release

Retrieved on: 
Thursday, January 20, 2022
Cloud, Association, Technology, LinkedIn, AMS, Collection, Solution, CRM, Salesforce, School, Thought, Atari, Tableau, Artificial intelligence, Nimble, Organic, AI, Am-Pol Eagle Citizen of the Year Award, Twitter, Next-best-action marketing, Software, Engineering, K-12, Chávez Huerta K-12 Preparatory Academy, New Year, Organization, USS Nimble (AM-459), 3D printing, Public relations, Nightclub

Unprecedented for associations, every Nimble AMS customer is on the same product version, and the solution is upgraded three times per year in sync with Salesforce releases -- with no added cost to customers. In 2021, Nimble AMS was awarded the prestigious Salesforce.org ISV Partner of the Year Award (nonprofit category) for excelling in serving customers, innovating on the Salesforce platform, and giving back to the community.

Key Points: 
  • For a full decade, Nimble AMS has been the only Association Management Software on the market to consistently follow the seasonal release model of the #1 Customer Relationship Management (CRM) platform, Salesforce.
  • Fun facts:
    The original Nimble AMS package was developed on Nov. 11, 2011, and one of the first developers to every write a line of code for Nimble AMS is still part of the current R&D team.
  • Early Nimble AMS users could play "asteroids" on their Nimble AMS screen, like Atari!
  • Throughout the years, customers have hosted memorial ceremonies for their legacy AMS as part of their celebration of going live on Nimble AMS.

NearU Services Expands to West Coast with Acquisition of California-based, Action Air Conditioning, Heating and Solar

Retrieved on: 
Wednesday, November 24, 2021
CEO, IPSC Action Air, Industry, General manager, Acquisition, Company, Partnership, Leadership, Founder, Trust, HVAC, Marketing, Region, Next-best-action marketing, Culture, Action, Central heating, Ownership, Growth, Management, Heating, ventilation, and air conditioning

CHARLOTTE, N.C., Nov. 24, 2021 /PRNewswire/ --NearU Services ("NearU"), a founder-led premier home services platform, today announced the acquisition of Action Air Conditioning, Heating and Solar ("Action A/C" or the "Company"), a leading home services provider with locations in San Marcos, San Diego, Temecula, and Murrieta, California.

Key Points: 
  • CHARLOTTE, N.C., Nov. 24, 2021 /PRNewswire/ --NearU Services ("NearU"), a founder-led premier home services platform, today announced the acquisition of Action Air Conditioning, Heating and Solar ("Action A/C" or the "Company"), a leading home services provider with locations in San Marcos, San Diego, Temecula, and Murrieta, California.
  • Action A/C will extend NearU's customer service capabilities across the United States bringing its customer service footprint to both East and West coasts.
  • NearU is an employee and customer-centric provider of essential home services with a focus on HVAC, plumbing, and electrical services.
  • Established in 1975, Action Air Conditioning, Heating and Solar provides HVAC and solar services to Southern California residents.

ABAKA completes second tranche of its Series A Investment

Retrieved on: 
Friday, November 12, 2021
Industry, LTV, Artificial intelligence, Banking and insurance in Iran, Leadership, Retirement, CEO, Pension, Technology, Insurance, Machine learning, Growth, McKinsey & Company, Artificiality, Research, Specialization, AI, Board, HSBC, Solution, Next-best-action marketing, Big Tech, Life, United Kingdom, Medical device, Online shopping, Private investigator

Based on collected data, the AI-engine predicts what "Next Best Action" or "Intelligent Nudge" will resonate and activate a customer response.

Key Points: 
  • Based on collected data, the AI-engine predicts what "Next Best Action" or "Intelligent Nudge" will resonate and activate a customer response.
  • Mike Kennedy at Downing Ventures adds:
    "We have been impressed with the work that ABAKA do since 2019 when we first invested.
  • ABAKA has created an AI-driven digital platform that gives the financial services industry the means to engage, retain and acquire customers.
  • Established in 2016 with headquarters in the United Kingdom and further offices across the APAC and Europe, ABAKA has expanded with solutions now deployed across three continents.