Next-best-action marketing

Axtria Releases Annual Customer Engagement Benchmarking Study for the Life Sciences Industry

Retrieved on: 
Tuesday, December 5, 2023
Marketing, Capital punishment, Next-best-action marketing, NBA, Digital, Organization, Customer engagement, Sales

BERKELEY HEIGHTS, N.J., Dec. 5, 2023 /PRNewswire/ -- Axtria Inc., a global leader in award-winning cloud software and data analytics in the life sciences industry, released findings from its annual customer engagement planning and execution benchmarking study of life science organizations in the U.S.

Key Points: 
  • BERKELEY HEIGHTS, N.J., Dec. 5, 2023 /PRNewswire/ -- Axtria Inc., a global leader in award-winning cloud software and data analytics in the life sciences industry, released findings from its annual customer engagement planning and execution benchmarking study of life science organizations in the U.S.
  • The customer engagement paradigm is evolving with healthcare professionals (HCPs) changing preferences and through increases in digital channels.
  • "Life sciences marketing and sales organizations are moving beyond traditional channels and exploring multiple customer engagement touchpoints by including various digital strategies," said Asheesh Sharma, Head of Axtria's Commercial Excellence Practice.
  • The Customer Engagement Planning and Execution Benchmarking Study is now available for demonstration and discussion.

Credera announces support for Amazon Personalize "Next Best Action"

Retrieved on: 
Monday, November 27, 2023
Machine learning, Financial Times, Advertising, Amazon, Next-best-action marketing, Competence, Consultant, Artificial intelligence, Marketing, User experience, Amazon Web Services, Content, Personalization, AWS, Retail, Online shopping, Credera Rubbiano

DALLAS, Nov. 27, 2023 /PRNewswire/ -- Credera, a global boutique consulting firm focused on strategy, transformation, data, artificial intelligence, and technology, announced today its commitment to support the launch of Amazon Personalize "Next Best Action".

Key Points: 
  • DALLAS, Nov. 27, 2023 /PRNewswire/ -- Credera, a global boutique consulting firm focused on strategy, transformation, data, artificial intelligence, and technology, announced today its commitment to support the launch of Amazon Personalize "Next Best Action".
  • Amazon Personalize "Next Best Action" answers this need and allows companies to recommend the best action that their individual users should take to increase loyalty and conversion with their brand.
  • By supporting Amazon Personalize "Next Best Action," Credera can provide complementary features and strategies, including recommending the best way to integrate with Amazon Personalize and Next Best Action to maximize brand engagement and loyalty by proactively recommending actions tailored to individual users' needs in real-time.
  • We are thrilled to participate in this launch and look forward to empowering businesses to drive ML-based personalized solutions with Amazon Personalize 'Next Best Action.'"

QPharma Names Badal Shah as President of Neolytica, Recognizing His Position as a Founder

Retrieved on: 
Wednesday, November 8, 2023
Technology, Health Technology, Software, Biometrics, Health, General Health, Data Management, Other Science, Science, Silicon, NBA, Drug discovery, Next-best-action marketing, News, Rutgers University, Medical device, Data science, Clinical trial, Multimedia, Development, HCP, LMS, United States Commercial Service, Growth, KOL, Market access, AI, Communication, Management, Pharmaceutical industry

QPharma , a compliance and commercial services leader in the life sciences industry, is thrilled to announce Mr. Badal Shah, B.Pharm, M.B.S, as President of Neolytica , its healthcare analytics division.

Key Points: 
  • QPharma , a compliance and commercial services leader in the life sciences industry, is thrilled to announce Mr. Badal Shah, B.Pharm, M.B.S, as President of Neolytica , its healthcare analytics division.
  • View the full release here: https://www.businesswire.com/news/home/20231108114732/en/
    QPharma, a technology and solutions leader in the life science industry, is thrilled to announce Mr. Badal Shah, as President of Neolytica.
  • Reno Amadori, QPharma CEO, mentioned "We take great pride in announcing Mr. Badal Shah as the Founder & President of Neolytica.
  • Mr. Shah remarked, "Honored to be recognized as a founder and assume the role of President.

Sprinklr Launches More Than 700 New Features for Unified Customer Experience

Retrieved on: 
Thursday, September 14, 2023
Software, Social Media, Professional Services, Technology, Artificial Intelligence, Digital Marketing, Security, Data Analytics, Online Privacy, Marketing, Advertising, Audio, Video, Communications, UCG, Sina Weibo, Speech, LLM, Synthetic media, Next-best-action marketing, UTM, Privacy, Language, Publishing, CXM, Comment, Generative, WFM, NYSE, Social media, Tree (graph theory), Automation, Sales, Customer service, Video game, Medical device, Sprinklr

Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the company’s latest platform release (v. 18.8).

Key Points: 
  • Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the company’s latest platform release (v. 18.8).
  • Release 18.8 introduces more than 700 new features and enhancements across the four Sprinklr product suites: Sprinklr Service , Sprinklr Insights , Sprinklr Marketing , and Sprinklr Social .
  • Sprinklr Service: Create smarter contact centers with Sprinklr AI+ generative AI capabilities.
  • Publish, edit, configure, optimize, and monitor Google Discovery Ads seamlessly within Sprinklr, offering an engaging native ad experience within your audience's feed.

ReferWell and Insightin Announce Joint Offering to Improve HRA Performance

Retrieved on: 
Tuesday, August 29, 2023
Practice Management, Technology, Professional Services, Health, Health Technology, Health Insurance, Data Analytics, Software, Artificial Intelligence, Hospitals, Insurance, Software as a service, Partnership, Care, HRA, Next-best-action marketing, PCP, Machine learning, Logic, Management

Insightin’s industry leading inGAGE™ platform addresses non-compliance by applying machine learning and predictive analytics to improve HRA completion rates and member satisfaction.

Key Points: 
  • Insightin’s industry leading inGAGE™ platform addresses non-compliance by applying machine learning and predictive analytics to improve HRA completion rates and member satisfaction.
  • The inGAGE™ HRA workflow automation enables health plans to conduct omni-channel outreach, proactively create strategies to improve engagement, seamlessly share individualized care plans with next best action recommendations and forecast completion trends to know exactly where they are with their HRA performance in real-time.
  • Health plans taking advantage of Insightin and ReferWell’s HRA solution will also have real-time visibility to all HRA outreach attempts, completions, and engagement activity in one comprehensive dashboard.
  • Adding ReferWell’s Care Concierge service to our end-to-end HRA solution is seamless and easy for health plans to implement,” said Enam Noor, Founder and CEO of Insightin Health.

ForwardLane Launches EMERGE - Generative AI Platform to Supercharge New Gen of Financial Services Professionals

Retrieved on: 
Tuesday, August 8, 2023
Insurance, EMERGE, Action, Financial services, Marketing, Vigor, LLM, Synthetic media, API, DOC, Next-best-action marketing, Explainable artificial intelligence, Investment, Data, CRM, AI, Data Analytics Library, PDF, Corporate title, XLS, Data science, Sales, Cryptocurrency, Financial adviser

Fully compliant, transparent, flexible, easily deployable and upgradable, the solution provides real-time answers, insights and analytics sourced from internal and external enterprise data.

Key Points: 
  • Fully compliant, transparent, flexible, easily deployable and upgradable, the solution provides real-time answers, insights and analytics sourced from internal and external enterprise data.
  • Following conversations with C-Suite executives and Data & Analytics teams in financial services firms, it became clear to ForwardLane that the complexity of deploying private, secure, and accurate generative AI is a big challenge and a large drain on resources.
  • EMERGE is an applied Generative AI solution for financial services that brings together the best functionalities of ForwardLane's ViGOR and privacy-friendly EMERGE-GPT.
  • It gives financial services firms the ability to rapidly activate their existing data and data science investments and deliver insights to their frontline advisory and sales professionals."

Databricks Ventures Invests in Snowplow

Retrieved on: 
Thursday, June 15, 2023
Retail, Other Professional Services, Data Management, Technology, Public Relations, Investor Relations, Finance, Marketing, Advertising, Communications, Professional Services, Online Retail, Artificial Intelligence, Software, Digital Marketing, Networks, Internet, Partnership, Next-best-action marketing, Sureserve, Customer data platform, Organization, Personalization, Corporation, CDP, AI, Databricks, Sales, Video game, Snowplow

Snowplow, the global leader in AI-ready customer behavioral data, today announced an investment from Databricks Ventures.

Key Points: 
  • Snowplow, the global leader in AI-ready customer behavioral data, today announced an investment from Databricks Ventures.
  • Building upon the successful partnership established between Snowplow and Databricks, the funding will drive joint go-to-market initiatives.
  • In addition to developing joint strategic solutions, Snowplow is excited to join Databricks Partner Connect later this summer, making it easier for Databricks customers to take advantage of Snowplow’s fully compliant AI-ready behavioral data and real-time event streaming.
  • “This investment represents our shared commitment to support more organizations to develop composable Customer Data Platform (CDP) use cases on the Lakehouse platform.”
    For more information about Snowplow and Databricks’ Next Best Action solution, click here .

Introducing Ask Buddy, GTM Buddy's generative AI-powered guided selling platform designed to help reps close more deals in less time

Retrieved on: 
Wednesday, May 31, 2023
Knowledge, FAQ, Organization, GTM, Next-best-action marketing, Knowledge extraction, Gartner, De Buddy's, CRM, Sales, Online shopping

By building on GTM Buddy's AI innovations for content recommendations, auto-indexing, contextual search, persona intelligence, and meeting prep, Ask Buddy uses generative AI to help reps close deals faster with tacit knowledge and opportunity-specific guidance.

Key Points: 
  • By building on GTM Buddy's AI innovations for content recommendations, auto-indexing, contextual search, persona intelligence, and meeting prep, Ask Buddy uses generative AI to help reps close deals faster with tacit knowledge and opportunity-specific guidance.
  • Ask Buddy uses a combination of signals, such as opportunity context, sales content in GTM Buddy, and buyer and rep engagement, to provide guided selling recommendations.
  • With Ask Buddy, reps can be more productive, impress buyers with the right information, and generate more revenue with prompt, accurate, and reliable responses.
  • Ask Buddy can help reps write email copy for a product pitch, counter objections, and build prospect talk tracks using persona intelligence.

Aviso AI Unveils First Generative AI Designed to be Chief of Staff for Revenue and GTM Teams

Retrieved on: 
Monday, May 15, 2023
Professional Services, Data Management, Business, Technology, Software, Artificial Intelligence, Cloud, Knowledge, Workflow, Workplace, Synthetic media, Dynamics, ChatGPT, Record, Machine Intelligence Research Institute, Human, ERP, Multimedia, Emotion, Next-best-action marketing, CRM, Generative, Honeywell, DataStax, GTM, Cloud database, Salesforce, Fortune 500, Conference, Automation, Sales, New Relic, Mural, Aviso

Aviso , the only end-to-end AI revenue operating system, announced today the launch of MIKI , the industry’s first AI-powered Chief of Staff for Revenue and GTM teams.

Key Points: 
  • Aviso , the only end-to-end AI revenue operating system, announced today the launch of MIKI , the industry’s first AI-powered Chief of Staff for Revenue and GTM teams.
  • MIKI is a purpose-built, assistive front-end on top of the Aviso platform.
  • MIKI makes accessing, updating and acting on insights from CRM, Cloud Databases, ERP, emails, recorded meetings, and other GTM datasets faster, more conversational, and actionable.
  • MIKI automates Next Best Action synchronized to the individual’s calendar to increase the timing and likelihood of the rep taking action.

Trinity Life Sciences Launches Portfolio of Omnichannel Promotional Excellence Offerings

Retrieved on: 
Wednesday, March 29, 2023
Other Professional Services, Software, Data Analytics, Consulting, Consumer Electronics, Professional Services, Technology, Business, Marketing, Omnichannel, Next-best-action marketing, HCP, Capital punishment, Partnership, Commercial Operating System, Commercial, ROI, Data science, Management

Trinity Life Sciences , a leader in global life sciences commercialization solutions, introduces Trinity Omnichannel Promotional Excellence , a suite of scalable solutions for commercial life sciences teams focused on planning, executing and optimizing omnichannel initiatives.

Key Points: 
  • Trinity Life Sciences , a leader in global life sciences commercialization solutions, introduces Trinity Omnichannel Promotional Excellence , a suite of scalable solutions for commercial life sciences teams focused on planning, executing and optimizing omnichannel initiatives.
  • The portfolio includes technology, analytics, data science and business intelligence tools and services that address multiple life sciences omnichannel needs.
  • Omnichannel promotion in life sciences encompasses sales and marketing activity across multiple digital and personal channels including email, web and mobile content, rep interactions, webinars, HCP speaker programs and more.
  • “Establishing and optimizing omnichannel promotional efforts are inarguably complicated initiatives—but the rewards are immense for life sciences companies, and for their customers.”
    “It’s critical to think of how omnichannel impact will scale across the organization—cross-functional collaboration and alignment is needed, and so is a focus on change management,” added Neal Dunn , Senior Partner and Head of Analytics at Trinity Life Sciences.