MCDONALD'S EXTENDS "THE ORIGINAL MOUTHFUL" CAMPAIGN WITH A MODERN MAKE-OVER OF THE CLASSIC BIG MAC® PROMO
NEW YORK, April 17, 2024 /PRNewswire/ -- McDonald's Australia, DDB Sydney, adam&eveDDB & OMD unveiled the full, integrated 'The Original Mouthful' campaign for the iconic Big Mac®, following the revival of one of the world's oldest burger chants earlier this month with a TV and out-of-home campaign.
- The second phase of the integrated campaign, designed to encourage fans' participation, sees Macca's bring back the original Big Mac® chant promotion.
- Big Mac® lovers from the 70s, 80s and 90s will fondly remember the classic chant: "Two all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame seed bun."
- Big Mac fans will be able to test their chanting skills, with rewards on offer for correct renditions of the chant within four seconds.
- The Original Mouthful Big Mac® TV campaign launched earlier this month and leans heavily into the Big Mac's 56-year legacy.