Roblox Expands Immersive Video Ads Access to All Advertisers, Adds New Measurement Partners
“Our new video ads format offers the simplicity and scalability that brands want to drive global awareness and consideration.
- “Our new video ads format offers the simplicity and scalability that brands want to drive global awareness and consideration.
- Initially introduced on Roblox in November 2023 , video ads have been tested over the past six months with top brands like e.l.f.
- Advertisers on Roblox will get access to industry-leading third-party measurement to verify that their Immersive Ads (video and image formats) are driving engagement with real users.
- All Immersive Ads on Roblox must comply with the platform’s Community Standards and Advertising Standards , including Publisher Integrity requirements.