SONIC

Arby's to Launch in the Kingdom of Saudi Arabia

Retrieved on: 
Thursday, January 27, 2022

RIYADH, Saudi Arabia, Jan. 27, 2022 /PRNewswire/ -- Arby's, one of the leading restaurant brands in the United States specializing in high-quality meat stacks, today announced an exclusive development agreement with Shahia Foods Limited Company for significant expansion across the Kingdom of Saudi Arabia, with the first restaurants slated to open in late 2022. This agreement marks the brand's first-ever entry into Saudi Arabia and largest expansion into the Middle East to-date.

Key Points: 
  • This agreement marks the brand's first-ever entry into Saudi Arabia and largest expansion into the Middle East to-date.
  • Shahia Foods Limited Company is one of the region's premier multi-unit restaurant operators and the master licensee for Dunkin' in Saudi Arabia and Bahrain.
  • Shahia Foods operates more than 500 Dunkin' locations across Saudi Arabia, Bahrain and Germany, with plans for continued development across all markets.
  • "We are thrilled to expand our strong relationship with Shahia Foods to bring Arby's premium meat stacks to guests across Saudi Arabia," said Michael Haley, President and Managing Director of International for Inspire Brands.

Arby's to Launch in the Kingdom of Saudi Arabia

Retrieved on: 
Thursday, January 27, 2022

This agreement marks the brand's first-ever entry into Saudi Arabia and largest expansion into the Middle East to-date.

Key Points: 
  • This agreement marks the brand's first-ever entry into Saudi Arabia and largest expansion into the Middle East to-date.
  • Shahia Foods Limited Company is one of the region's premier multi-unit restaurant operators and the master licensee for Dunkin' in Saudi Arabia and Bahrain.
  • Shahia Foods operates more than 500 Dunkin' locations across Saudi Arabia, Bahrain and Germany, with plans for continued development across all markets.
  • "We are thrilled to expand our strong relationship with Shahia Foods to bring Arby's premium meat stacks to guests across Saudi Arabia," said Michael Haley, President and Managing Director of International for Inspire Brands.

SONIC Doubles the Crave with Return of Double Stuf OREO Waffle Cone & Blast

Retrieved on: 
Thursday, January 27, 2022

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220127005126/en/
    Double Stuf OREO Blast and Waffle Cone (Photo: Business Wire)
    The Double Stuf OREO Waffle Cone features a waffle cone made of chocolate OREO Cookies and layered with sweet OREO Crme, filled with Real Ice Cream and topped with another layer of sweet OREO Crme and OREO Cookie pieces.
  • The Double Stuf OREO Blast is a spoonable dessert featuring Real Ice Cream blended with sweet OREO Crme and OREO Cookie pieces, topped with even more OREO Cookie pieces.
  • In capturing the delightful taste of OREO Cookies, our culinary team wanted to ensure every aspect of the iconic cookie was infused into the Double Stuf OREO Waffle Cone and Blast treats, said Scott Uehlein, executive chef at SONIC.
  • The Double Stuf OREO Waffle Cone and Blast are available at SONIC for a limited time through March 27, while supplies last.

SONIC Hard Seltzer continues extraordinary growth, to be available at retail stores in most of U.S. by end of year

Retrieved on: 
Wednesday, January 12, 2022

According to Daniel Mercer, CEO, COOP Ale Works, it's no secret why SONIC Hard Seltzer has carved out its own niche in the crowded hard seltzer category.

Key Points: 
  • According to Daniel Mercer, CEO, COOP Ale Works, it's no secret why SONIC Hard Seltzer has carved out its own niche in the crowded hard seltzer category.
  • With 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV.
  • SONIC Hard Seltzer is available at select retailers and is not for purchase at SONIC Drive-In locations.
  • SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and craveable take on classic SONIC flavors.

[CES 2022] Auto Companies in Korea and Elsewhere Show Enthusiasm for SONIC WAVE Car Seat: HUTECH Sets the Tone in the Mobility Market with High-end Massage Chair Tech

Retrieved on: 
Friday, January 7, 2022

HUTECH took part in CES 2022 held in Las Vegas on January 5, unveiling a SONIC WAVE car seat for the first time in the massage chair industry and showing the possibility of expanding the scope of the industry into the future mobility market.

Key Points: 
  • HUTECH took part in CES 2022 held in Las Vegas on January 5, unveiling a SONIC WAVE car seat for the first time in the massage chair industry and showing the possibility of expanding the scope of the industry into the future mobility market.
  • The company's SONIC WAVE car seat goes way beyond the pneumatic massage technology of existing products introduced by domestic and overseas brands, and is opening up a new market with a fresh solution called SONIC WAVE.
  • By applying SONIC WAVE massage technology to mobility rather than depending on conventional tapping massage modules, it provides the best-possible massaging solution in a moving car where safety is the top concern.
  • The company plans to accelerate its pace of expansion to new business areas through partnerships with companies across the world so that the SONIC WAVE massage system can be used in various mobility applications using CES 2022 as its momentum.

A Classic Returns! SONIC Brings the Patty Melt Back to Menus Nationwide

Retrieved on: 
Monday, December 27, 2021

SONIC Drive-In is bringing back its cheesy, classic Patty Melt to drive-ins across the nation.

Key Points: 
  • SONIC Drive-In is bringing back its cheesy, classic Patty Melt to drive-ins across the nation.
  • View the full release here: https://www.businesswire.com/news/home/20211227005007/en/
    The SONIC Patty Melt features a 100% pure seasoned beef patty, grilled onions, two slices of American cheese, mayo, and mustard all packed between two thick, delectable slices of Texas Toast.
  • The SONIC Patty Melt is available from Dec. 27 until Feb. 27 while supplies last.
  • ****Reward is valid for one half price SONIC Patty Melt when you order online or in the SONIC App.

360PR+ Announces New Hires, Expanding Capabilities In Outdoor, Footwear, Apparel, Adult Beverage And Influencer Marketing

Retrieved on: 
Thursday, December 9, 2021

While at Momentum Media, she oversaw public relations, influencer marketing and affiliate programs for well-known, coveted brands, among them Teva, Stanley, Superfeet, ECCO, Mustang Survival and Sea to Summit.

Key Points: 
  • While at Momentum Media, she oversaw public relations, influencer marketing and affiliate programs for well-known, coveted brands, among them Teva, Stanley, Superfeet, ECCO, Mustang Survival and Sea to Summit.
  • Mousseau also worked with New Balance and Powerbar while at Stanwood & Partners and began her career at Weber Shandwick.
  • Ryan Hathaway joins 360PR+ from Influence Central, where he managed influencer programs for clients such as Reebok, Invisalign, Amazon and SONIC.
  • Hathaway's experience is rooted in a combination of influencer marketing, social media, content creation and journalism.

James Capital Advisors Closes $125 Million Sale Leaseback Portfolio

Retrieved on: 
Friday, December 3, 2021

James Capital Advisors (JCA), a real estate advisory firm focused on maximizing transaction efficiency and enhancing the broker experience, closed a $125 Million SONIC Drive-In Portfolio on behalf of an existing franchisee.

Key Points: 
  • James Capital Advisors (JCA), a real estate advisory firm focused on maximizing transaction efficiency and enhancing the broker experience, closed a $125 Million SONIC Drive-In Portfolio on behalf of an existing franchisee.
  • View the full release here: https://www.businesswire.com/news/home/20211203005082/en/
    This is the third SONIC sale leaseback portfolio the Corporate Real Estate Division closed this year.
  • The James Capital team has advised on a total of 74 SONIC sale leaseback transactions throughout 2021.
  • James Capital Advisors (JCA) is a real estate advisory firm focused on maximizing transaction efficiency and enhancing the broker experience through transparency, collaboration, and innovation.

SONIC Hard Seltzer Launches into Six New States

Retrieved on: 
Wednesday, November 3, 2021

OKLAHOMA CITY, Nov. 3, 2021 /PRNewswire/ -- SONIC Hard Seltzer today announced the expansion of its hard seltzer into six new markets: Texas, Kansas, Arkansas, Nebraska, Missouri and Arizona.

Key Points: 
  • OKLAHOMA CITY, Nov. 3, 2021 /PRNewswire/ -- SONIC Hard Seltzer today announced the expansion of its hard seltzer into six new markets: Texas, Kansas, Arkansas, Nebraska, Missouri and Arizona.
  • Available on shelves at local retailers, SONIC Hard Seltzer is offered in new slim cans to give seltzer aficionados a true and classic hard seltzer drinking experience.
  • With the global hard seltzer industry expected to garner $10.92 billion by 20271, SONIC Hard Seltzer delivers an innovative and flavor-forward take on the growing beverage trend.
  • "The consumer connection to the iconic beverages from SONIC is unrivaled, and we are seeing it come to life with the fan-fare for our hard seltzer offerings," says Sean Mossman, President of COOP Ale Works, the makers of SONIC Hard Seltzer.

SONIC Drive-In brings back beloved Garlic Butter Bacon Burger

Retrieved on: 
Monday, November 1, 2021

(Photo: Business Wire)

Key Points: 
  • (Photo: Business Wire)
    Creating craveable bliss for garlic and butter lovers alike, the SONIC Garlic Butter Bacon Burger starts with a perfectly seasoned, 100% pure beef patty topped with creamy garlic butter and layered between two slices of melty American cheese, with crispy bacon, mayo, and grilled onions piled on a toasted bakery bun.
  • To top it all off, the Garlic Butter Bacon Burger is stacked on a toasted bakery bun that SONIC guests will love as they satisfy their garlic butter craving!
  • Available November 1 through December 26, guests can enjoy the SONIC Garlic Butter Bacon Burger for $4.99,* and they can try one for half price when ordering through the SONIC website or in the SONIC App .
  • **Reward is valid for one half price Garlic Butter Bacon Burger when you order online or in the SONIC App.