AWMH

Wolverine and Metallica Scholars Amp Up the Skilled Trades with Their 4th Collection Featuring Limited-Edition High-Top Sneakers

Retrieved on: 
Wednesday, November 15, 2023
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ROCKFORD, Mich., Nov. 15, 2023 /PRNewswire/ -- Wolverine, the 140-year-old boot brand, and Metallica Scholars, the workforce education initiative within Metallica's foundation, All Within My Hands (AWMH) have teamed up for a fourth time to support the next generation of skilled workers. 50% of all proceeds from the collection will be donated directly to Metallica Scholars, the workforce education pillar of AWMH.

Key Points: 
  • 50% of all proceeds from the collection will be donated directly to Metallica Scholars, the workforce education pillar of AWMH.
  • "Wolverine is dedicated to supporting the next generation of skilled trades workers and closing the skilled trades gap," said Scott Schoessel, VP of Global Marketing for Wolverine.
  • In addition to the limited-edition high-top sneakers, the collection includes a Wolverine x Metallica Scholars Encore Shirt-Jac (retailing for $75) and Wolverine x Metallica Scholars Trucker Hat (retailing for $20).
  • All proceeds from the Wolverine x Metallica Scholars Tour Merch benefit Metallica Scholars.

All Within My Hands and Enlightened Team Up to Fight Hunger

Retrieved on: 
Friday, September 1, 2023
Sprouts, Taste, Sprouts Farmers Market, Guitar Hero: Metallica, Music, Partnership, MSRP, Weis Markets, ESP, St. Anger, Chocolate, ESP Truckster, Silver, ESP Guitars, AWMH, Box, Food, Hunger, ShopRite, Industrial design, Wegmans, Metallica, Enlightened

NEW YORK, Sept. 1, 2023 /PRNewswire/ -- Metallica's foundation, All Within My Hands (AWMH), and Enlightened have partnered in the fight against hunger with the release of their limited edition, guitar-shaped ice cream bar.

Key Points: 
  • NEW YORK, Sept. 1, 2023 /PRNewswire/ -- Metallica's foundation, All Within My Hands (AWMH), and Enlightened have partnered in the fight against hunger with the release of their limited edition, guitar-shaped ice cream bar.
  • A portion of the proceeds from each purchase will help fund the Foundation's mission of supporting local food banks.
  • This unique partnership combines the innovative spirit of Enlightened, a leader in the better-for-you treat space, and the charitable endeavors of All Within My Hands, known for their dedication to fight against hunger, workforce education, and disaster relief.
  • For more information on the collaboration between Enlightened and All Within My Hands, please visit eatenlightened.com/awmh or allwithinmyhands.org.

Wolverine and Metallica Scholars Take Center Stage with a New Limited-Edition Collection for Giving Tuesday

Retrieved on: 
Tuesday, November 29, 2022
Metallica, Organization, Clothing, Multimedia, Hunger, Student, Partnership, Education, Community college, Wolverine World Wide, Global marketing, NYSE, American Association of Community Colleges, Collection, Wolverine, St. Anger, AWMH, Management

ROCKFORD, Mich., Nov. 29, 2022 /PRNewswire/ -- In celebration of Giving Tuesday, Wolverine, the 139-year-old boot and clothing brand, and Metallica Scholars, the major workforce education initiative within Metallica's foundation, All Within My Hands (AWMH), are joining forces for the third consecutive year to fund trade education programs for the next generation of skilled workers. This launch introduces collectible artwork from Brandon Heart, the talent behind the Metallica artwork showcased to benefit All Within My Hands in previous projects.

Key Points: 
  • The Wolverine x Metallica Scholars collection will feature a new co-branded shirt-jacket, hooded sweatshirt, graphic tee, and knit beanie, as well as the return of the Wolverine x Metallica Scholars Hellcat UltraSpring work boot in soft toe and safety toe.
  • Wolverine is donating 50% of sales from this limited-edition collection to Metallica Scholars to help more people forge their own paths in the skilled trades.
  • Since the inception of the partnership, Wolverine has donated over $500,000 in financial and in-kind contributions to the Metallica Scholars program.
  • Starting today, Nov. 29, the Wolverine x Metallica Scholars collection will be exclusively available on Wolverine.com.

Wolverine and Metallica Scholars Introduce Encore Collaboration

Retrieved on: 
Tuesday, November 9, 2021
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ROCKFORD, Mich., Nov. 9, 2021 /PRNewswire/ -- Wolverine and Metallica's All Within My Hands Foundation (AWMH) are coming together to celebrate and support America's future workforce with a new collaboration collection benefiting the Metallica Scholars Initiative.

Key Points: 
  • ROCKFORD, Mich., Nov. 9, 2021 /PRNewswire/ -- Wolverine and Metallica's All Within My Hands Foundation (AWMH) are coming together to celebrate and support America's future workforce with a new collaboration collection benefiting the Metallica Scholars Initiative.
  • Since launching the partnership in 2019, Wolverine has contributed more than $300,000 to the Metallica Scholars Initiative.
  • The collaboration also includes a custom hoody and beanie featuring the Metallica Scholars logo, and a graphic t-shirt featuring artwork by Metallica collaborator Brandon Heart.
  • "We're proud to continue celebrating and supporting the next generation of skilled tradespeople through partnerships with exceptional organizations and initiatives like Metallica Scholars," said Tom Kennedy, global brand president for Wolverine.

Carhartt and Metallica's All Within My Hands Foundation Reimagine 1981 "Musicians Wanted" Ad to Recruit Skilled Workers this Labor Day

Retrieved on: 
Tuesday, August 31, 2021
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This Labor Day, Carhartt and Metallica's All Within My Hands foundation are taking a page out of the band's playbook to recruit a new generation of people to the skilled trades as the U.S. faces a labor shortage, especially in live events.

Key Points: 
  • This Labor Day, Carhartt and Metallica's All Within My Hands foundation are taking a page out of the band's playbook to recruit a new generation of people to the skilled trades as the U.S. faces a labor shortage, especially in live events.
  • Drawing inspiration from the 1981 "musicians wanted" ad that formed Metallica, Carhartt and All Within My Hands created a want ad aimed at raising funds and connecting people to workforce education opportunities.
  • What better time to recruit job seekers into these exciting, high-demand opportunities than on Labor Day?"
  • For more information on Carhartt's Labor Day campaign or All Within My Hands' Metallica Scholars program, please visit www.Carhartt.com/every-day-is-labor-day .