Stagwell (STGW) and Serviceplan Group form strategic alliance to offer global clients scaled media and digital set-ups
NEW YORK, Oct. 13, 2021 /PRNewswire/ -- Stagwell (NASDAQ: STGW) and Serviceplan Group have formed a strategic alliance to serve international clients. Stagwell is now working hand in hand with Serviceplan's media arm, Mediaplus Group. The two independent holdings will use their respective regional roots and strengths to cover and expand the market in North America, Europe and the Asia-Pacific region and offer their complementary services to a more diverse group of clients. The focus is on mutual support in the conception, planning and implementation of media strategies for global clients.
- NEW YORK, Oct. 13, 2021 /PRNewswire/ -- Stagwell (NASDAQ: STGW) and Serviceplan Group have formed a strategic alliance to serve international clients.
- The focus is on mutual support in the conception, planning and implementation of media strategies for global clients.
- Serviceplan Group with its media agency Mediaplus is Europe's largest independent agency group and the largest independent media buyer in the region, with a 60-40 investment across digital and linear channels.
- Together, Stagwell and Serviceplan Group will oversee $10 billion in media and provide clients a wide range of scaled complimentary services across global media, content, and digital transformation solutions.