Spike Lee and Giancarlo Esposito Find 'Italy in America' in New Advertising Campaign for All-new, All-electric Fiat 500e
The advertising campaign, " Italy in America ," directed by Spike Lee, launches across social media and digital channels today, May 1.
- The advertising campaign, " Italy in America ," directed by Spike Lee, launches across social media and digital channels today, May 1.
- The campaign brings together Lee and Esposito and is largely unscripted, allowing the two to act off their innate chemistry and enduring friendship.
- In the campaign, Esposito shares with Lee his Italian heritage and, together with the Fiat 500e, Esposito helps Lee discover his "inner Italian."
- In early 2024, FIAT brand will launch the Fiat 500e , the first Stellantis retail battery-electric vehicle offering in North America and the best-selling city EV in Europe.