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Creating new offline experiences for the new retail normal

Retrieved on: 
Friday, September 3, 2021
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SEOUL, South Korea, Sept. 2, 2021 /PRNewswire/ -- Amid difficult times for traditional offline retailers, Amorepacific is charting a new course for its operations across many of its most important brands. The goal is not simply to adapt to the so-called New Normal, but to embrace it with new and meaningful experiences for consumers.

Key Points: 
  • The goal is not simply to adapt to the so-called New Normal, but to embrace it with new and meaningful experiences for consumers.
  • There is no doubt that the foot traffic in offline stores is falling sharply as more and more consumers find what they need via e-commerce.
  • In this new approach, the offline environment takes on an added role as an experience platform.
  • Amorepacific's aim is to create synergy between online and offline environments in creative ways that strengthen brand loyalty while also attracting new customers.