MAISON COURVOISIER UNVEILS A NEW LOOK, NAMES CREATIVE VISIONARY YINKA ILORI AS "AMBASSADOR OF JOY" AND APPOINTS ITS SEVENTH CHIEF BLENDER
JARNAC, France, Feb. 15, 2022 /PRNewswire/ -- Maison Courvoisier was established in 1828 by Félix Courvoisier on the principle of celebrating the joy in every day. Today, the Most Awarded Cognac House* embarks on an exciting journey to honor its heritage and embrace the future with the launch of a new campaign commissioned by artist and designer Yinka Ilori. This month, Courvoisier also announces the retirement of its sixth Chief Blender Patrice Pinet and the transition to his carefully selected successor seventh Chief Blender Thibaut Hontanx, as well as the release of a striking new look that reimagines design codes from the 1800s.
- Courvoisier proudly welcomes Yinka Ilori as its "Ambassador of Joy" - a role created exclusively for the colorful storyteller.
- It makes people smile, it brings people together and delivers a natural sense of conviviality," said Yinka Ilori.
- Maison Courvoisier also honors the legacy of Patrice Pinet, who will retire from his role as sixth generation Chief Blender this month.
- Pinet joined Maison Courvoisier as production manager in 1989 and was appointed Chief Blender in 2009.