Nexstar Digital Launches STELLAR, New Data-Driven Audience Insights Platform
Retrieved on:
Wednesday, September 15, 2021
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Nexstar Digital is a division of Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST).
Key Points:
- Nexstar Digital is a division of Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST).
- As the ad technology industry continues to evolve, were focused on streamlining the buying process for our advertisers to provide an outcome-driven solution that meets their audience targeting needs without using cookies or other third-party identifiers, said Karen Brophy, President, Nexstar Digital.
- Our customers are looking for specific results within their advertising campaignsthis is the foundation on which STELLAR was built, said Lori Tavoularis, Chief Revenue Officer, Nexstar Digital.
- Its wholly owned operating subsidiary, Nexstar Media Inc., consists of three divisions: Broadcasting, Digital, and Networks.