Avicii Arena

Legends Announces Acquisition of ASM Global

Retrieved on: 
Tuesday, November 7, 2023

Legends and ASM Global today announced the signing of a definitive agreement under which Legends will acquire ASM Global to create a premium live events company dedicated to providing outstanding experiences for fans around the world.

Key Points: 
  • Legends and ASM Global today announced the signing of a definitive agreement under which Legends will acquire ASM Global to create a premium live events company dedicated to providing outstanding experiences for fans around the world.
  • “Legends and ASM Global are both deeply client-centric and fan-focused and together we will deliver maximum value for our global client roster with even greater support and service options,” said Shervin Mirhashemi, CEO of Legends.
  • ASM Global manages a portfolio of live event entertainment venues worldwide and provides best-in-class venue operation and content and event booking.
  • As part of the transaction, current ASM Global equity holders Onex and AEG will sell their ownership interests.

ASM Global Enters Into New Strategic Partnership With Leading Guest Experience Innovators Forward Associates

Retrieved on: 
Tuesday, July 11, 2023

As the guest experience evolves in arenas, stadiums and theaters around the world, and demand from fans for elevated and enhanced live entertainment continues to increase, ASM Global has entered into a new, strategic partnership with multidisciplinary venue strategist Forward Associates.

Key Points: 
  • As the guest experience evolves in arenas, stadiums and theaters around the world, and demand from fans for elevated and enhanced live entertainment continues to increase, ASM Global has entered into a new, strategic partnership with multidisciplinary venue strategist Forward Associates.
  • Forward Associates is also working alongside the ASM Global team at Stockholm Live developing the future strategy for their portfolio of venues including the Avicii Arena.
  • Chris Bray, president of ASM Global Europe, said, “Demand for market-leading, cutting-edge guest experience is increasing at pace.
  • Forward Associates are best in class, with a real vision for the future of live entertainment experience, and absolute expertise in their field.

ASM Global and Qualtrics Team Up to Reinvent How Fans Experience Live Sports and Entertainment

Retrieved on: 
Wednesday, December 1, 2021

ASM Globalthe worlds leading producer of entertainment experiences, venue management and event strategyand Qualtrics (Nasdaq: XM), the leader and creator of the Experience Management (XM) category, today announced they are teaming up to reinvent the way fans experience live events in a post-pandemic world.

Key Points: 
  • ASM Globalthe worlds leading producer of entertainment experiences, venue management and event strategyand Qualtrics (Nasdaq: XM), the leader and creator of the Experience Management (XM) category, today announced they are teaming up to reinvent the way fans experience live events in a post-pandemic world.
  • ASM will leverage Qualtrics in the creation of a proprietary system to listen to fan feedback and work to create live experiences that reflect the changing way fans want to experience sports, entertainment and other live events.
  • ASM possesses a global scale and business intelligence with unmatched operational excellence and execution on the venue level.
  • Staying tuned in to fans using Qualtrics will allow ASM Global to stay one step ahead and build a fan experience that meets and exceeds new expectations.

ESE Acquisition Target, Frenzy, to Produce Broadcasts for the Counter-Strike: Global Offensive (CS:GO) World Championships

Retrieved on: 
Tuesday, October 26, 2021

(Frenzy), will produce broadcasts of the PGL Major Stockholm 2021 tournament (the Event), one of the most prestigious esports tournaments in the world for the game Counter-Strike: Global Offensive (CS:GO).

Key Points: 
  • (Frenzy), will produce broadcasts of the PGL Major Stockholm 2021 tournament (the Event), one of the most prestigious esports tournaments in the world for the game Counter-Strike: Global Offensive (CS:GO).
  • The broadcasts will be in cooperation with Fantasyexpo gaming agency, which has acquired broadcasting rights for the Event.
  • Frenzy will be responsible for producing Polish broadcasts for the internet and linear television channel Polsat Games, which is owned by Cyfrowy Polsat S.A.
  • The PGL Major Stockholm 2021 is considered one of the most prestigious CS:GO tournaments in the world.