PickleJar and Famous Brands Announce New National Sponsorship
With the ability to activate at official PickleJar events and inside the platform, Mercia Bourbon will aim to connect with consumers in an authentic way, enhancing their fan experience and driving brand loyalty for other Famous Brand products.
- With the ability to activate at official PickleJar events and inside the platform, Mercia Bourbon will aim to connect with consumers in an authentic way, enhancing their fan experience and driving brand loyalty for other Famous Brand products.
- “The PickleJar fan base and audience has grown exponentially over the past year, so we are excited to bring exclusive content and unique experiences that PickleJar is known for to our members and music fans,” said Kristian Barowsky, president of PickleJar.
- At a local level, Famous Brands will also partner with artist performance events through PickleJar’s growing network of local venues.
- “As we continue to grow the footprint of our bourbon and vodka brands, we believe PickleJar will introduce a new wave of fans to support their favorite artists though offering premium content and unique moments to PickleJar members,” said Derek Sisson, chief executive officer of Famous Brands.