Kantar to Acquire Blackwood Seven, Accelerating Marketing ROI Technology Roadmap
Kantar, the worlds leading data-driven analytics and brand consulting company today announces it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimisation company.
- Kantar, the worlds leading data-driven analytics and brand consulting company today announces it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimisation company.
- Their advanced analytics produce marketing ROI insights at a granular level, enabling marketers to optimise their investments and predict business outcomes.
- Commenting on the acquisition, Ted Prince, Chief Product Officer at Kantar, said: Kantars well-established credentials in ROI analysis are bolstered significantly by the addition of Blackwood Sevens technology solution.
- We see this driving marketing ROI budgets towards Unified Marketing Measurement solutions in the future.