The SmashUp

AMERICAN GREETINGS UNVEILS IDINA MENZEL SMASHUP™ VIDEO ECARD

Retrieved on: 
Tuesday, March 21, 2023

CLEVELAND, March 21, 2023 /PRNewswire/ -- With a voice that is recognizable after just a few notes, Tony-Award winner, singer, actress, songwriter, designer and philanthropist Idina Menzel unveiled a brand-new personalized birthday SmashUp™ video ecard. As one of the great multi-talented performers of our time, Idina's famous melodies and stage presence appeals to fans of all ages across the globe. Available through the American Greetings and Blue Mountain websites, as well as on the American Greetings and Blue Mountain ecards apps for iPhone and Android, the Idina Menzel SmashUp™ is destined to be a hit.

Key Points: 
  • CLEVELAND, March 21, 2023 /PRNewswire/ -- With a voice that is recognizable after just a few notes, Tony-Award winner, singer, actress, songwriter, designer and philanthropist Idina Menzel unveiled a brand-new personalized birthday SmashUp™ video ecard .
  • Available through the American Greetings and Blue Mountain websites, as well as on the American Greetings and Blue Mountain ecards apps for iPhone and Android, the Idina Menzel SmashUp™ is destined to be a hit.
  • "Idina is a powerhouse talent, and we are honored to have her join the SmashUps™ family," said Rob Matousek, Executive Director, Direct to Consumer Business at American Greetings.
  • Users can sign up for a monthly, yearly, or two-year American Greetings account to have the ability to send an unlimited number of SmashUps™—as well as all American Greetings digital offerings—over the course of their membership period.

AMERICAN GREETINGS ANNOUNCES NEW KID-FRIENDLY CREATACARD™ APP FOR iPAD

Retrieved on: 
Monday, February 13, 2023

CLEVELAND, Feb. 13, 2023 /PRNewswire/ -- Today, American Greetings announces the availability of its new and free-to-download Creatacard™ app for iPad. An extension of the recently launched Creatacard line, the app allows users of all ages to send one-of-a-kind virtual greetings to friends, family, classmates and anyone who needs a smile.

Key Points: 
  • Just in time for Valentine's Day, the free app makes it easy for artists of all ages to create customized cards for holidays and occasions throughout the year
    CLEVELAND, Feb. 13, 2023 /PRNewswire/ -- Today, American Greetings announces the availability of its new and free-to-download Creatacard™ app for iPad.
  • "With the new Creatacard™ iPad app, we look forward to giving kids a fun, easy and creative way to make and send cards."
  • The Creatacard™ app takes that time-honored experience and inspires children to let their imaginations soar," said Rob Matousek, Executive Director-Direct to Consumer Business at American Greetings.
  • The Creatacard™ iPad kids app is free to download, and cards are free to share digitally in an email, text, messaging app or social post.

AMERICAN GREETINGS DEBUTS COOKIE MONSTER SMASHUP™ VIDEO ECARD

Retrieved on: 
Thursday, February 2, 2023

CLEVELAND, Feb. 2, 2023 /PRNewswire/ -- Cookie Monster fans of all ages can now send and receive a personalized birthday greeting in a brand new SmashUp™ video ecard from the furry blue monster himself. Cookie Monster's familiar voice and voracious appetite for his favorite chocolate chip cookies will appeal to multi-generational birthday recipients. Available globally through the American Greetings and Blue Mountain websites as well as through the SmashUps™, American Greetings and Blue Mountain ecards apps for iPhone and Android, the Cookie Monster SmashUp is destined to become an instant classic.

Key Points: 
  • CLEVELAND, Feb. 2, 2023 /PRNewswire/ -- Cookie Monster fans of all ages can now send and receive a personalized birthday greeting in a brand new SmashUp™ video ecard from the furry blue monster himself.
  • Available globally through the American Greetings and Blue Mountain websites as well as through the SmashUps™, American Greetings and Blue Mountain ecards apps for iPhone and Android, the Cookie Monster SmashUp is destined to become an instant classic.
  • A gregarious Cookie Monster then appears behind the familiar brick wall, proudly introducing himself and explaining that today is a very important day.
  • "Sesame Workshop and American Greetings have been partners for more than 20 years," said Rob Matousek, Executive Director, Direct to Consumer Business at American Greetings.

ALICIA KEYS AND AMERICAN GREETINGS INTRODUCE NEW CREATACARD™ CUSTOMIZED HOLIDAY CARDS

Retrieved on: 
Wednesday, December 7, 2022

CLEVELAND, Dec. 6, 2022 /PRNewswire/ -- Today, Alicia Keys and American Greetings announce a new collaboration of customized Holiday digital greetings through Creatacard™ by americangreetings.com. Designed by 15-time GRAMMY® Award-winning artist and worldwide-celebrated music icon, Alicia Keys, this new collection, which features four songs from Alicia's Apple Music exclusive holiday chart-topping album, Santa Baby, will delight senders and surprise their loved ones. The highlighted songs include the classic, "Christmas Time is Here," the cheeky, "Santa Baby," the newest original hit, "December Back 2 June," and an Alicia favorite, "Not Even The King."

Key Points: 
  • CLEVELAND, Dec. 6, 2022 /PRNewswire/ --Today, Alicia Keys and American Greetings announce a new collaboration of customized Holiday digital greetings through Creatacard by americangreetings.com .Designed by 15-time GRAMMY Award-winning artist and worldwide-celebrated music icon, Alicia Keys, this new collection, which features four songs from Alicia's Apple Music exclusive holiday chart-topping album, Santa Baby, will delight senders and surprise their loved ones.
  • The Alicia Keys Creatacard collection is available now on www.americangreetings.com and www.bluemountain.com .
  • The Alicia Keys Creatacard collection includes animated cover artwork and music clips when the card is opened.
  • The company's brands include American Greetings, Papyrus, Recycled Paper Greetings, Paper Rebel, Carlton Cards, Today and Always, DesignWare party goods, and Plus Mark gift wrap and boxed cards.

Nearly 90% of Americans Say Receiving Holiday Cards Brings Them Joy

Retrieved on: 
Tuesday, November 29, 2022

CLEVELAND, Nov. 29, 2022 /PRNewswire/ -- One of the most classic, timeless holiday traditions is the holiday greeting card. Households receive them every year from friends, family and coworkers alike. However, they've come a long way from the holiday greetings originated in the 1840s with Queen Victoria…and the landscape continues to change. As a leader in the Celebrations market, AmericanGreetings.com conducted a survey to uncover these changes in Americans' preferences and habits with regards to receiving and sending holiday cards.

Key Points: 
  • As a leader in the Celebrations market, AmericanGreetings.com conducted a survey to uncover these changes in Americans' preferences and habits with regards to receiving and sending holiday cards.
  • In fact, 89% of Americans say that receiving them brings them joy*.
  • The good news: for the 2021 holiday season, 73% of Americans reported sending holiday cards and 60% say they send holiday cards every year.
  • The research showed a nearly 50/50 split between people preferring to receive holiday cards in the mail versus digital (email, text or social media).

Creatacard™ from American Greetings.com Helps Spread Joy as a Presenting Sponsor of The Grand Central Terminal Holiday Fair

Retrieved on: 
Tuesday, November 15, 2022

CLEVELAND, Nov. 15, 2022 /PRNewswire/ -- It's the most wonderful time of the year, and the joy of the season will once again fill the halls of the historic Grand Central Terminal in New York City as the 2022 Grand Central Terminal Holiday Fair returns after a two-year hiatus. Creatacard™ from AmericanGreetings.com is proud to be one of the presenting sponsors for the first time.

Key Points: 
  • Creatacard from AmericanGreetings.com is proud to be one of the presenting sponsors for the first time.
  • "And to bring even more cheer to the event, we're offering free virtual greeting cards from our new Creatacard line to all fair attendees."
  • "And since 89% of Americans report that receiving holiday cards brings them joy our virtual greetings will help spread happiness to loved ones near and far!"
  • Grand Central Terminal is one of America's greatest transportation hubs and one of New York City's most iconic buildings.

SEND A SWEET BIRTHDAY WISH WITH MEGHAN TRAINOR'S PERSONALIZED VERSION OF HER HIT SONG "ALL ABOUT THAT BASS" IN NEW SMASHUP® VIDEO ECARD FROM AMERICAN GREETINGS

Retrieved on: 
Tuesday, May 17, 2022

CLEVELAND, May 17, 2022 /PRNewswire/ -- What's the best part of a birthday celebration? Well, the cake of course. And in American Greetings latest SmashUp® video ecard, that sentiment is heard far and wide by none other than GRAMMY® Award-winning singer-songwriter, Meghan Trainor. Trainor's award-winning song "All About That Bass" lyrics were updated to "All About That Cake" in this new SmashUp, making it a treat for all who receive it.

Key Points: 
  • And in American Greetings latest SmashUp video ecard, that sentiment is heard far and wide by none other than GRAMMY Award-winning singer-songwriter, Meghan Trainor.
  • In the video, Trainor comes ready to party in a pink outfit decked out in bows, candy and a cupcake headband.
  • The video feels like a true celebration, with a bright background, colorful balloons, a 12 ft. stand mixer and of course, plenty of personalized cakes.
  • "It was an absolute joy working with Meghan on her SmashUp," said Rob Matousek, Executive Director-Direct to Consumer Business at American Greetings.

AMERICAN GREETINGS LAUNCHES SMASHUP™ VIDEO CARD FEATURING "WEIRD AL" YANKOVIC

Retrieved on: 
Tuesday, March 22, 2022

CLEVELAND, March 22, 2022 /PRNewswire/ -- Songs like "Eat It," "Like a Surgeon" and "Amish Paradise" can make nearly anyone smile.  And now, the biggest-selling comedy recording artist of all time, "Weird Al" Yankovic, is adding his unique touch to one of the most popular ditties ever – "Happy Birthday to You."  In a new partnership with American Greetings, Yankovic is featured in a SmashUp™ video card, crooning birthday wishes like only he can. The SmashUp is available through the American Greetings and Blue Mountain websites as well as through the SmashUps app and Blue Mountain ecards app for iPhone and Android.

Key Points: 
  • In a new partnership with American Greetings, Yankovic is featured in a SmashUp video card, crooning birthday wishes like only he can.
  • The SmashUp is available through the American Greetings and Blue Mountain websites as well as through the SmashUps app and Blue Mountain ecards app for iPhone and Android.
  • Within seconds, Yankovic switches sets again and appears with a gospel choir with balloons, colorful confetti and a larger-than-life, personalized cake.
  • The company's brands include American Greetings, Papyrus, Recycled Paper Greetings, Paper Rebel, Carlton Cards, Today and Always, DesignWare party goods, and Plus Mark gift wrap and boxed cards.

DOLLY PARTON SINGS PERSONALIZED VERSION OF "I WILL ALWAYS LOVE YOU" IN NEW SMASHUP™ VIDEO ECARD FROM AMERICAN GREETINGS

Retrieved on: 
Wednesday, February 2, 2022

And while Dolly Parton wrote "I Will Always Love You" in 1973, its meaning is just as relevant nearly 50 years later.

Key Points: 
  • And while Dolly Parton wrote "I Will Always Love You" in 1973, its meaning is just as relevant nearly 50 years later.
  • This Valentine's Day, show the loved ones in your life how much you care with a new SmashUp video ecard from American Greetings, featuring Dolly Parton singing this legendary song.
  • While the video plays, Parton speaks to the power of love and that Valentine's Day provides the perfect occasion to reach out to those who mean the most.
  • "Our birthday SmashUp featuring Dolly has been one of the most popular ecards since its launch last May.

American Greetings Earns Top Score in Human Rights Campaign Foundation's 2022 Corporate Equality Index

Retrieved on: 
Tuesday, February 1, 2022

CLEVELAND, Feb. 1, 2022 /PRNewswire/ -- American Greetings, a global leader in the large and enduring Celebrations marketplace, is proud to announce that it received a score of 100 on the Human Rights Campaign Foundation's 2022 Corporate Equality Index, the nation's foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality.

Key Points: 
  • CLEVELAND, Feb. 1, 2022 /PRNewswire/ -- American Greetings, a global leader in the large and enduring Celebrations marketplace, is proud to announce that it received a score of 100 on the Human Rights Campaign Foundation's 2022 Corporate Equality Index, the nation's foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality.
  • "We are proud that the Corporate Equality Index paved the way to that reality for countless LGBTQ+ workers in America and abroad.
  • Congratulations to American Greetings for achieving the title of 'best places to work for LGBTQ+ equality' and working to advance inclusion in the workplace."
  • The Human Rights Campaign Foundation is the educational arm of the Human Rights Campaign (HRC), America's largest civil rights organization working to achieve equality for lesbian, gay, bisexual, transgender and queer (LGBTQ+) people.