Barco announces first locations for HDR by Barco in the US
LAS VEGAS, April 11, 2024 /PRNewswire/ -- Barco, the leader in laser-powered cinema solutions, today announced a plan to bring HDR by Barco to select high-profile theaters at AMC Theatres, B&B Theatres, and Regal Cinemas in the US. As part of the program, moviegoers in Los Angeles, New York, Dallas, and other major markets will be among the first to experience first-run titles mastered for HDR. The installs are part of a commercial pilot program which will bring the company's groundbreaking laser HDR lightsteering technology to moviegoers in time for 2024 holiday season.
- HDR by Barco is the company's premium projection offering, delivering moviegoers an HDR cinema presentation that is unlike anything else.
- The HDR by Barco pilot program opens in theaters September 1, 2024 and runs through the end of the year, with rollout of HDR by Barco permanent sites expected in 2025.
- The company is currently working with the leading post-production houses for theatrical content to outfit them with HDR by Barco and prepare a slate of remastered HDR titles.
- HDR by Barco post-production solutions will be on display next week at NAB, also in Las Vegas.