Vitamin boost: Half of Millennials are using vitamins and supplements more often than they did before the pandemic
Retrieved on:
Tuesday, January 31, 2023
CHICAGO, Jan. 31, 2023 /PRNewswire/ -- The use of vitamins, minerals, and dietary supplements (VMS) among Americans is on the rise.
Key Points:
- CHICAGO, Jan. 31, 2023 /PRNewswire/ -- The use of vitamins, minerals, and dietary supplements (VMS) among Americans is on the rise.
- According to new research from Mintel, among the 78% of Americans who are vitamin* users, a third (34%) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47%) of Millennials.
- However, Millennials (43%) prioritize VMS use to support their mental well-being more than consumers overall (34%).
- The majority of consumers take some sort of vitamin or supplement: 78% take a vitamin and 64% take a supplement.