Billboard Music Award

Advanced Data-Driven Marketing Plays Role in Driving 2019 Billboard Music Awards to Year-Over-Year Increases in Viewership

Retrieved on: 
Friday, October 18, 2019
Television in the United States, American television series, Television programs, Dick Clark Productions, Dick Clark's New Year's Rockin' Eve, Ryan Seacrest, Dick Clark, Streamy Awards, Billboard Music Award

Exposure to the TV and/or digital campaigns drove a 1.5x tune-in lift for the broadcast compared to those unexposed to the campaigns.

Key Points: 
  • Exposure to the TV and/or digital campaigns drove a 1.5x tune-in lift for the broadcast compared to those unexposed to the campaigns.
  • Driving tune-in for the 2019 Billboard Music Awards required an advanced TV data strategy and deep insights on our target audience, said Amy Thurlow, COO & CFO, dick clark productions.
  • The viewership boost for the 2019 Billboard Music Awards proves the strength of a cross-platform tune-in campaign.
  • dick clark productions (dcp) is the world's largest producer and proprietor of televised live event entertainment programming with the "Academy of Country Music Awards," "American Music Awards," "Billboard Music Awards," "Golden Globe Awards," "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest" and the Streamy Awards.

Global Superstar Jennifer Lopez To Give A Special Performance At The 2018 Billboard Latin Music Awards Live On Telemundo April 26 At 7pm/6c

Retrieved on: 
Thursday, April 19, 2018
Billboard Latin Music Awards, Mandalay Bay Events Center, Billboard Music Award, Telemundo, Jennifer Lopez, Television in the United States, Singing, Music

MIAMI, April 19, 2018 /PRNewswire/ --Telemundo announced the addition of world-renowned artist Jennifer Lopez to the final line-up of performers at the 2018 Billboard Latin Music Awards.

Key Points: 
  • MIAMI, April 19, 2018 /PRNewswire/ --Telemundo announced the addition of world-renowned artist Jennifer Lopez to the final line-up of performers at the 2018 Billboard Latin Music Awards.
  • Tickets to the Billboard Latin Music Awards are on sale at AXS.com , Mandalay Bay Resort and Casino box offices or by calling (702) 632-7777.
  • For the first time, Telemundo introduces "Experiencia VIP," an Augmented Reality (AR) experience at the 2018 Latin Billboard Music Awards.
  • The awards are the culmination of the Billboard Latin Music Conference, which will take place on April 23-26thatThe Venetian in Las Vegas, Nevada.