POSSIBLE ANNOUNCES LINEUP FOR TELEVISAUNIVISION'S KEYNOTE SESSION, TAPPING INFLUENTIAL VOICES ACROSS LATIN MUSIC AND CULTURE
NEW YORK, April 12, 2024 /PRNewswire/ -- Beyond Ordinary Events, Inc. and POSSIBLE, the premier marquee marketing event, announced today that TelevisaUnivision will bring CEO and co-founder of Lionfish Rebeca León, Billboard Latin Power Player Ignacio "Nacho" Meyer, and social media star Lele Pons as panelists for a session on Tuesday, April 16. The session titled "VIVA LA CULTURA: The Power of Latin Music to Drive Business Forward" will focus on the worldwide impact of Latin music and culture on the marketing industry and the strategies that marketers can utilize to attract young, diverse audiences.
- More marketers than ever are taking note – bringing together blue-chip brands with the biggest names in Latin music.
- The conversation will also spotlight how Latin culture and marketing transcend language and borders – moving younger generations to action and building huge opportunities for brands.
- "I'm excited to bring this group on board to discuss the music that moves us and the cultural zeitgeist forward.
- POSSIBLE is a tentpole event that brings together the most influential marketing and business leaders, as well as visionaries from technology, digital, media, entertainment, and culture.