OKLAHOMA DEPARTMENT OF COMMERCE UNVEILS BOLD CAMPAIGN TO ATTRACT RESIDENTS
OKLAHOMA CITY, Feb. 14, 2024 /PRNewswire/ -- In a daring move that challenges traditional marketing, Oklahoma is infiltrating the digital dating scene with an innovative campaign concept to entice Dallas residents to "swipe right" on settling down in Oklahoma. That's right – Oklahoma is popping up where you least expect it on Hinge and Bumble, ready to steal your heart and your zip code.
- The campaign, developed by The Oklahoma Department of Commerce (Commerce), boasts an audacious strategy to leverage popular dating apps and showcase the unique charms of Oklahoma.
- The initiative, known as "Date Oklahoma," sets out to persuade Dallas residents to consider Oklahoma as their new home.
- The campaign invites people to "Live the Flyover Life" and embrace the endless opportunities waiting for them in Oklahoma.
- The Oklahoma Department of Commerce is the primary economic development entity in the state.