Colorado Tourism Office Sees 106% Lift in Clickthrough Rates Using SORT™ – Undertone’s Cookieless Technology
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Monday, March 7, 2022
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Implementing Undertones proprietary cookieless technology, SORT, Colorado Tourism Office was able to achieve a significant increase in performance across all formats compared to alternative cookie-based tactics.
Key Points:
- Implementing Undertones proprietary cookieless technology, SORT, Colorado Tourism Office was able to achieve a significant increase in performance across all formats compared to alternative cookie-based tactics.
- The Colorado Tourism Office has been hard at work discovering targeting solutions that are future-proofed, said Colorado Tourism Office.
- When we presented with the opportunity to test out Undertones new cookieless targeting solution, SORT, we jumped at it.
- As the first-to-market adopter of Undertones SORT, Colorado Tourism Office utilized the privacy-first alternative to traditional targeting tactics to generate brand awareness and consumer interest in visiting the state.