UNDERTONE

Colorado Tourism Office Sees 106% Lift in Clickthrough Rates Using SORT™ – Undertone’s Cookieless Technology

Retrieved on: 
Monday, March 7, 2022
Technology, Other Technology, Advertising, Communications, Other Travel, Destinations, Data Management, Vacation, Travel, Perion Network, Digital, YouTube, Microsoft, Social media, Television, Lake, Science, SORT, Month, KPI-driven code analysis, Twitter, Ecosystem, Privacy, River, COVID-19, Instagram, Solution, Awareness, Growth, Happiness, Restaurant, Advertising, ICTV, Emotion, Technology, Partnership, Tourism, Human, Facebook, Undertone, Perion, Undertone, Colorado Tourism Office, Perion, Undertone, Colorado Tourism Office, PERION, UNDERTONE, COLORADO TOURISM OFFICE

Implementing Undertones proprietary cookieless technology, SORT, Colorado Tourism Office was able to achieve a significant increase in performance across all formats compared to alternative cookie-based tactics.

Key Points: 
  • Implementing Undertones proprietary cookieless technology, SORT, Colorado Tourism Office was able to achieve a significant increase in performance across all formats compared to alternative cookie-based tactics.
  • The Colorado Tourism Office has been hard at work discovering targeting solutions that are future-proofed, said Colorado Tourism Office.
  • When we presented with the opportunity to test out Undertones new cookieless targeting solution, SORT, we jumped at it.
  • As the first-to-market adopter of Undertones SORT, Colorado Tourism Office utilized the privacy-first alternative to traditional targeting tactics to generate brand awareness and consumer interest in visiting the state.

70 Campaigns in Three Months: SORT™ - Perion’s Cookieless Breakthrough - is Generating Clickthrough of At Least 2x Higher than Privacy-Invading Ads

Retrieved on: 
Monday, February 28, 2022
Software, Social Media, Audio, Video, Marketing, Advertising, Data Management, Communications, Technology, Risk, Certification, Annual report, Partnership, KPI-driven code analysis, Television, Growth, Â, Efficiency, Failure, Health, Security (finance), Privacy, SORT, Form 20-F, Industry, Centene Corporation, Social media, Owl Labs, U.S. Securities and Exchange Commission, Digital, CTV, Multimedia, ROI, Science, Private Securities Litigation Reform Act, R, Advertising, Technology, ICTV, Solution, Microsoft, SEC, Risk management, Undertone, Perion Network, Perion, SORT, Undertone, PERION, SORT, UNDERTONE

As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way.

Key Points: 
  • As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way.
  • SORT is available to brands that cherish user privacy through Undertone, a Perion company, commented Dan Aks, president at Undertone.
  • SORT has been comprehensively reviewed by Neutronian, a pioneer of independent data quality certification, and was awarded with Neutronians Cookieless Certification.
  • SORT is being offered by Undertone, a Perion company and the leader in data-driven, intelligent high impact campaigns.

New Survey Reveals that Consumers Want Digital Ads to Carry a “Privacy Guaranteed” Seal

Retrieved on: 
Wednesday, December 15, 2021
Technology, Mobile, Wireless, Nanotechnology, Other Communications, Other Technology, Software, Advertising, Networks, Communications, Internet, Hardware, Semiconductor, Data Management, Satellite, Failure, U.S. Securities and Exchange Commission, Solution, KPI-driven code analysis, Television, Form 20-F, Certification, Lucid, Microsoft, Growth, SORT, Private Securities Litigation Reform Act, Social media, ICTV, Industry, Advertising, Science, Time, SEC, Risk, Owl Labs, Annual report, CEO, APAC, CTV, Goal, Security (finance), Signal, Efficiency, EMEA, Multimedia, Partnership, Digital, Technology, Privacy, Online shopping, Online gambling, Perion Network, Perion, Undertone, PERION, UNDERTONE

View the full release here: https://www.businesswire.com/news/home/20211215005515/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20211215005515/en/
    Perion Survey Reveals that Consumers Want Digital Ads to Carry a Privacy Guaranteed Seal (Photo: Business Wire)
    The responses are from 1000 participants ranging from age 18 to 70 across the United States, matched to the general population by gender and age.
  • 74% of respondents would like advertisements to have a clearly visible seal guaranteeing that the brand is not tracking.
  • Consumers are increasingly aware of the intrusion of targeted ads, and how their privacy is being compromised said Doron Gerstel, CEO of Perion.
  • Advertisers have the ability to display a SORT Signal or visible seal to highlight to consumers that they are protecting their privacy.

Perion Launches SORT™, a Moonshot Privacy-First Solution that Proves Cookieless Technology Can Outperform Alternatives

Retrieved on: 
Wednesday, October 20, 2021
Technology, Other Communications, Marketing, Other Technology, Communications, Software, Internet, Social Media, Data Management, Martech, KPI-driven code analysis, CTV, Digital, Privacy, Risk, Technology, Certification, Software as a service, Private Securities Litigation Reform Act, U.S. Securities and Exchange Commission, SORT, Undertone, Ecosystem, Growth, Social media, Senior, Security (finance), Failure, Multimedia, Data, Microsoft, Advertising, Form 20-F, Owl Labs, Entrepreneurship, CEO, Annual report, Television, Review, Partnership, Compliance, Geography, Efficiency, SEC, Solution, IHub, Marketing, ICTV, Science, Satellite navigation device, Sales, Video game console, Risk management, Perion, Undertone, Neutronian, PERION, UNDERTONE, NEUTRONIAN

SORT is being initially offered by Undertone , a Perion company and the leader in data-driven, intelligent high impact campaigns.

Key Points: 
  • SORT is being initially offered by Undertone , a Perion company and the leader in data-driven, intelligent high impact campaigns.
  • Advertisers will have the ability to display a SORT Signal to highlight to consumers that they are protecting their privacy.
  • To demonstrate its commitment to independent assessment and analysis, Perion invited Neutronian, a pioneer of independent data quality certification, to review its solution and results.
  • After a comprehensive audit process, Perion has been awarded with Neutronians Cookieless Certification for its SORT technology.

Undertone Named on Selling Power’s “50 Best Companies to Sell For” List for Ninth Consecutive Year

Retrieved on: 
Thursday, July 8, 2021
Data management, Technology, Other Communications, Marketing, Advertising, Communications, Social media, Search engine optimization, Search engine marketing, Software, Audio, Video, Undertone, Perion Network, Bitly, NASDAQ, .ly, New York City, Finance, Service companies, Undertone, Selling Power, UNDERTONE, SELLING POWER

Undertone , a leader in data-driven, Intelligent High Impact campaigns across screens and a subsidiary of Perion Network Ltd. (NASDAQ:PERI), has ranked on the Selling Power 50 Best Companies to Sell For [ https://bit.ly/35RmLi1 ] list.

Key Points: 
  • Undertone , a leader in data-driven, Intelligent High Impact campaigns across screens and a subsidiary of Perion Network Ltd. (NASDAQ:PERI), has ranked on the Selling Power 50 Best Companies to Sell For [ https://bit.ly/35RmLi1 ] list.
  • This is the 21st consecutive year the ranking has been published by Selling Power and the 9th consecutive year Undertone has made the list.
  • Selling Power magazine founder and publisher Gerhard Gschwandtner says, The companies who earned a spot on this years list have truly world-class sales organizations.
  • The full ranking of Selling Powers 50 Best Companies to Sell For in 2021 can be viewed here: https://bit.ly/35RmLi1 .