Associated tags: Intelligence, Sport, Software as a service, Music, Athlete, NFL
Locations: MIAMI, NIKE, CONNECTICUT, DALLAS, EA, JACKSONVILLE, FLORIDA
STAMFORD, Conn., April 18, 2024 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform—tracking over 360,000 brands, 1.8 million deals, and 16.9 million data points across sports, entertainment, media, and talent—has released SponsorUnited 3.0, a significant enhancement to its partnership intelligence platform. This update delivers enhanced performance, expanded reports, and new capabilities to redefine how brands and rights holders connect across the sponsorship landscape.
Key Points:
- This update delivers enhanced performance, expanded reports, and new capabilities to redefine how brands and rights holders connect across the sponsorship landscape.
- SponsorUnited 3.0 redefines how brands and rights holders connect across the sponsorship landscape.
- SponsorUnited 3.0 is a response to growing demands for more actionable data in the ever-evolving world of brand partnerships.
- Competitive Intelligence: Brands can easily access data-driven partnership insights, side-by-side comparisons of partnerships, and target market analysis, all to gain a competitive edge and discover insights for smarter negotiations and partnership decisions.
Retrieved on:
Tuesday, January 30, 2024
Partnership,
Intelligence,
Growth,
Military,
Dallas Cowboys,
Marketing,
Nike,
Destination marketing organization,
Deals,
MLS,
Cleveland Browns,
NBA,
MLB,
Bounty,
Cincinnati Bengals,
Super Bowl,
Athlete,
Kelce,
Jaguar,
Government,
Verizon Communications,
Energy drink,
Denver Broncos,
Anomaly,
Health care,
Yoy,
Clothing,
NHL,
NFL,
Sport STAMFORD, Conn., Jan. 30, 2024 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform tracking over 1.6 million sponsorships and endorsements for 340,000 brands, today released its NFL Marketing Partnerships 2023 Report highlighting continued growth, top trends, and new sponsorship formats for the league this year.
Key Points:
- SponsorUnited's data shows team sponsorship revenue increased by 15%, from $2.05 billion last season to $2.35 billion this season.
- "This NFL season was a landmark one in commercial success, with team sponsorship revenues climbing 15% to $2.35 billion, fueled by key sector growth in the Ticketing, Gaming, Auto, and Healthcare industries," said Bob Lynch, founder and CEO of SponsorUnited.
- Additionally, the four playoff teams collectively generated over a quarter billion dollars in sponsorship revenue, highlighting the immense commercial potential of NFL success.
- Cowboys Top Team by Sponsorship Revenue, Jaguars Top team by Deals
The Dallas Cowboys clinched the top spot in total team sponsorship revenue, reflecting their status as "America's Team" and a national brand.
Retrieved on:
Tuesday, January 23, 2024
STAMFORD, Conn., Jan. 23, 2024 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform, is pleased to announce the appointment of Arjun Nadkarni as Chief Technology Officer (CTO). Nadkarni, a seasoned technology leader with a profound impact in the tech sector, brings extensive experience from renowned companies like Tudor Investments Inc, Priceline.com and Teladoc Health.
Key Points:
- STAMFORD, Conn., Jan. 23, 2024 /PRNewswire/ -- SponsorUnited , the leading global sports and entertainment intelligence platform, is pleased to announce the appointment of Arjun Nadkarni as Chief Technology Officer (CTO).
- Nadkarni, a seasoned technology leader with a profound impact in the tech sector, brings extensive experience from renowned companies like Tudor Investments Inc, Priceline.com and Teladoc Health.
- In his role as CTO, Nadkarni will spearhead the development of new and innovative features in sponsorship technology.
- Returning to SponsorUnited, where from 2017-18, Nadkarni co-founded the technology piece of the business and established the technology team from the ground up.
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Thursday, December 14, 2023
IGT,
Raytheon Technologies,
Research,
Federal Reserve Bank,
Duke University,
CFO,
Citibank,
Treasury,
FP,
GTECH,
Intelligence,
Constant Contact,
IPO,
MBA,
Software as a service,
Growth,
Tufts Health Plan,
Business,
Sport,
Fuqua School of Business,
Management,
Video game STAMFORD, Conn., Dec. 14, 2023 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform tracking over 1.6 million sponsorships and endorsements for 330,000 brands, is pleased to announce the latest addition to its executive leadership team with the hiring of David Mann as Chief Financial Officer (CFO). As CFO, Mann will be at the helm of all financial activities, including Controllership, Financial Planning and Analysis (FP&A), Investor Relations, and Treasury.
Key Points:
- Mann to steer comprehensive financial strategy and operations, enhancing the company's robust growth trajectory
STAMFORD, Conn., Dec. 14, 2023 /PRNewswire/ -- SponsorUnited , the leading global sports and entertainment intelligence platform tracking over 1.6 million sponsorships and endorsements for 330,000 brands, is pleased to announce the latest addition to its executive leadership team with the hiring of David Mann as Chief Financial Officer (CFO).
- As CFO, Mann will be at the helm of all financial activities, including Controllership, Financial Planning and Analysis (FP&A), Investor Relations, and Treasury.
- Mann has an impressive track record spanning more than 20 years in finance leadership roles.
- "His expertise in financial leadership, particularly in fast-paced companies, will steer us into the next phase of growth and success."
Retrieved on:
Thursday, December 7, 2023
Inter Miami CF,
Shield,
Body armor,
LA Galaxy,
Football,
Insurance,
NFT,
Intelligence,
Marketing,
MLS,
Adidas,
Health,
Houston Dynamo FC,
Lead,
Partnership,
FC Cincinnati,
Apple,
Growth,
Sporting Kansas City,
Sport,
Supporter,
Pharmaceutical industry STAMFORD, Conn., Dec. 7, 2023 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform tracking over 1.6 million sponsorships and endorsements for 330,000 brands, today released its annual 2023 MLS Marketing Partnerships Report highlighting continued growth, top trends and new sponsorship formats for the league in 2023.
Key Points:
- MLS team sponsorship revenue nears $600 Million in latest marketing partnerships report from SponsorUnited.
- The average number of sponsorships per team rose from 65 to 75, with over half of the teams registering double-digit increases in deals.
- "The surge in MLS's team sponsorship revenue to over half a billion dollars is a remarkable testament to the league's rising prominence and their ability to leverage the global excitement of the World Cup, Messi's star power and the Apple partnership," said Bob Lynch, Founder and CEO of SponsorUnited.
- MLS team sponsorship revenue soared to a record $587 million, a 15% year-over-year increase.
Retrieved on:
Wednesday, November 8, 2023
NCAA Women's Gymnastics Championships,
Sport,
Yoy,
NFL,
Intelligence,
Social media,
Inter Miami CF,
NBA,
Warner,
Coca-Cola,
Shake Shack,
Entertainment,
The Eras Tour,
Athlete,
MLB,
Growth,
Ded (band),
Southern Methodist University,
MLS,
Warner Bros.,
Basketball,
Gatorade,
BetterHelp,
Music,
Universal,
SMU,
NHL,
AI,
NCAA,
LSU,
NIL,
Capital,
Pepsi,
Lynch,
Adidas STAMFORD, Conn., Nov. 8, 2023 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform tracking over 1.6 million sponsorships and endorsements for 330,000 brands, today released its 2023 Year in Review, Sports & Entertainment Marketing Partnerships Report, analyzing a year filled with unprecedented growth and unique partnerships.
Key Points:
- Major US sports teams secured a record-breaking $6.7 billion in sponsorship sales, marking a 17.5% year-over-year (YoY) increase across MLB, NFL, NBA, NHL, and MLS.
- The NHL was not far behind at 21%, thanks to innovations such as digitally enhanced dasherboards (DEDs).
- 550 ambitious brands—including Shake Shack, Hey Dude, and Universal Pictures—ventured into NIL partnerships for the first time, collaborating with top collegiate athletes.
- Coca-Cola also reigned supreme in celebrities & influencers brand deals with 41, as well as music artists brand deals with 17.
Retrieved on:
Thursday, October 19, 2023
Sporting News MLB Player of the Year Award,
NFL,
Intelligence,
Social media,
Oakley,
Adidas,
RTD,
Food,
Construction industry of Romania,
MLB,
Growth,
Wells Fargo,
NHL,
Alaska Airlines,
Marketing,
Seattle Mariners,
Sport,
Beer,
Gatorade STAMFORD, Conn., Oct. 19, 2023 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform tracking over 1.1 million sponsorships and endorsements for 250,000 brands, today released its MLB Marketing Partnerships Report 2023 highlighting continued growth, top trends, and new sponsorship formats for the league this year.
Key Points:
- New MLB rules has led to massive sponsorship uptick of more than $1.5B according to SponsorUnited's latest report.
- New rules lead to more viewers, attendees, and sponsorship deals
With MLB's new rules emphasizing shorter games and more on-field action, viewership in the league's 25 core markets has exceeded that of those markets' top primetime shows by a whopping 125%.
- The rule changes have attracted new fans and amplified the prominence of sponsorship assets, culminating in a net increase of 135 sponsorship deals league wide over last season.
- This transformative approach has positioned MLB as a premier platform for sponsors, uniting past traditions with future opportunities."
Retrieved on:
Thursday, August 24, 2023
Cerebellum,
Software as a service,
Partnership,
Goldman,
Ernst & Young Entrepreneur of the Year Award,
Marketing,
2U,
University,
Petr Paucek,
Intelligence,
Entrepreneurship,
Ernst,
Sport,
EdX,
Management STAMFORD, Conn., Aug. 24, 2023 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships, is pleased to announce the appointment of Christopher "Chip" Paucek to its Board of Directors. Paucek's vast experience as a visionary entrepreneur and CEO will catalyze SponsorUnited's growth and strategic direction.
Key Points:
- Paucek's vast experience as a visionary entrepreneur and CEO will catalyze SponsorUnited's growth and strategic direction.
- "I've known Chip since the early days of 2U and I was deeply inspired by his mission," said Bob Lynch, Founder and CEO of SponsorUnited.
- Paucek has been recognized for his dedication to creating a better future for all through the power of high-quality online education.
- Paucek's most recent role prior to co-founding 2U was serving as the CEO of Smarterville Inc.–the company behind Hooked on Phonics–from 2007-2008.
The prestigious ranking provides a data-driven look at the most successful companies within the economy's most dynamic segment—its independent, entrepreneurial businesses.
Key Points:
- The prestigious ranking provides a data-driven look at the most successful companies within the economy's most dynamic segment—its independent, entrepreneurial businesses.
- Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other household name brands gained their first national exposure as honorees on the Inc. 5000.
- The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges.
- In all, this year's Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years.
Amazon Web Services,
Pinterest,
Partnership,
Meta,
Senior,
Marketing,
EA,
Intelligence,
Fortune 500,
Sacramento Kings,
Capital One,
Acquisition,
Sport,
Knowledge,
Growth,
Nike,
Seattle Sounders FC,
Failed relocation of the Sacramento Kings,
SVP,
Epic Games,
Netflix,
Seattle Seahawks,
Sales,
Emily Weiss,
Airbnb,
Eric Mastalir,
Apple STAMFORD, Conn. , Aug. 3, 2023 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships, is pleased to announce the expansion of its executive leadership team with the hiring of Eric Mastalir as the Senior Vice President (SVP) of Brand Partnerships. Mastalir will orchestrate and enhance all operations related to brand revenue. His responsibilities include overseeing brand sales, customer acquisition and retention, and fostering strategic collaboration across product, data and marketing, to align with the overarching objective of bolstering the growth of SponsorUnited's brand platform.
Key Points:
- Mastalir will orchestrate and enhance all operations related to brand revenue.
- His responsibilities include overseeing brand sales, customer acquisition and retention, and fostering strategic collaboration across product, data and marketing, to align with the overarching objective of bolstering the growth of SponsorUnited's brand platform.
- Engaging with executive-level decision makers at potential partner companies, Mastalir will strive to establish partnerships with the most recognizable brands in every vertical.
- "Eric exemplifies these qualities, and he stands out with his proven success in driving revenue growth, coupled with his innovative and strategic approach.
