Associated tags: Engineering, Advertising, CTV, Video game console, Ecosystem, OTT, Smart TV, MLB, EMarketer, Entrepreneurship, IRIS
Locations: NEW YORK, NORTH AMERICA, UNITED STATES, CHINA, BEIJING
NEW YORK, March 7, 2024 /PRNewswire/ -- IRIS.TV, the leading content data platform, announced today the promotion of Nancy Neumann-Grey to the position of Senior Vice President of Business Development.
Key Points:
- NEW YORK, March 7, 2024 /PRNewswire/ -- IRIS.TV , the leading content data platform, announced today the promotion of Nancy Neumann-Grey to the position of Senior Vice President of Business Development.
- Neumann-Grey initially joined IRIS.TV as Vice President of Business Development and Data Partnerships, bringing over two decades of experience in digital marketing to the company.
- In her new position as the first SVP of Business Development, Neumann-Grey will report directly to Richie Hyden, Co-Founder, President & COO at IRIS.TV.
- "Joining this remarkable team has been an incredible journey, and I'm grateful for the trust placed in me," said Nancy Neumann-Grey, Senior Vice President, Business Development, IRIS.TV.
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Video game NEW YORK, Aug. 3, 2023 /PRNewswire/ -- IRIS.TV, the leading content data platform, has partnered with GroupM, WPP's media investment group, to leverage the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that allows IRIS-enabled™ publishers to securely share video-level data to power advertising applications in streaming media. The partnership is launching through GroupM Premium Marketplace (GPM) and is a significant step towards improving video advertising performance and delivering better outcomes for advertisers and premium publishers alike.
Key Points:
- The IRIS_ID is a universal content identifier that allows IRIS-enabled™ publishers to securely share video-level data to power advertising applications in streaming media.
- The partnership is launching through GroupM Premium Marketplace (GPM) and is a significant step towards improving video advertising performance and delivering better outcomes for advertisers and premium publishers alike.
- Brands recognize the value of leveraging content IDs as signals to reach relevant viewers in streaming as their investments in the market increase year-over-year.
- "We are pleased to partner with IRIS.TV and leverage their video-level targeting across the GroupM Premium Marketplace," said Kevin Sheehan, Director, Programmatic Investment, GroupM.
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Finance NEW YORK, July 13, 2023 /PRNewswire/ -- IRIS.TV, the leading content data platform, announced today the promotion of Rohan Castelino to Chief Marketing Officer and appointment of Jim Heinzen as the Vice President of Finance and Operations. This strategic addition to the executive team reinforces IRIS.TV's commitment to driving marketing excellence and ensuring efficient financial operations. Both Rohan and Jim will report directly to Field Garthwaite, CEO and Co-Founder of IRIS.TV.
Key Points:
- This strategic addition to the executive team reinforces IRIS.TV's commitment to driving marketing excellence and ensuring efficient financial operations.
- Rohan joined IRIS.TV in 2014 as Director of Business Development and Marketing, driving brand development, product marketing, revenue generation, and partnerships.
- Joining IRIS.TV as VP of Finance and Operations, Jim Heinzen will provide strategic counsel to the Finance department while actively collaborating cross-functionally across all departments.
- Jim has also held key positions such as Senior Director of Finance at SimpleGeo, Inc., Vice President of Finance at Digg Inc., and Corporate Controller at American Lithographers, among others.
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Tuesday, November 8, 2022
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Exchange This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies.
Key Points:
- This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies.
- View the full release here: https://www.businesswire.com/news/home/20221108005253/en/
Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes (Photo: Business Wire)
This partnership is an important next step in demonstrating the way contextual and brand safety tools can overlap to enhance the media buying experience on CTV, commented Jeremy Steinberg, Chief Revenue Officer & GM, Exchange, Yieldmo.
- This partnership due to launch early next year will introduce Yieldmos Smart Signals and Smart Data Curation to CTV and omnichannel video efficient and effective deal-based packaging.
- By combining these options with Yieldmos unique data and format capabilities, advertisers will be able to drive better outcomes from their campaigns.
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VEB Typoart NEW YORK, May 12, 2022 /PRNewswire/ -- IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science (Nasdaq: IAS), to integrate video-level contextual data into Publica's CTV Ad Server. The new partnership will allow publishers to use their IRIS-enabled data partner segments for forecasting and targeting in the Publica user interface, improving the outcomes for CTV advertisers when running ads within their ad breaks.
Key Points:
- NEW YORK, May 12, 2022 /PRNewswire/ --IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science (Nasdaq: IAS), to integrate video-level contextual data into Publica's CTV Ad Server.
- The new partnership will allow publishers to use their IRIS-enabled data partner segments for forecasting and targeting in the Publica user interface, improving the outcomes for CTV advertisers when running ads within their ad breaks.
- The new partnership between IRIS.TV and Publica also represents the first-time publishers can use their IRIS-enabled video-level data for targeting direct deals from an ad server, dramatically streamlining the process of introducing contextual data for planning and targeting advertising campaigns.
- "Our partnership with Publica breaks new ground in CTV advertising, making it possible for marketers to target direct deals from an ad server.
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VEB Typoart NEW YORK, May 12, 2022 /PRNewswire/ -- IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science (Nasdaq: IAS), to integrate video-level contextual data into Publica's CTV Ad Server. The new partnership will allow publishers to use their IRIS-enabled data partner segments for forecasting and targeting in the Publica user interface, improving the outcomes for CTV advertisers when running ads within their ad breaks.
Key Points:
- NEW YORK, May 12, 2022 /PRNewswire/ --IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science (Nasdaq: IAS), to integrate video-level contextual data into Publica's CTV Ad Server.
- The new partnership will allow publishers to use their IRIS-enabled data partner segments for forecasting and targeting in the Publica user interface, improving the outcomes for CTV advertisers when running ads within their ad breaks.
- The new partnership between IRIS.TV and Publica also represents the first-time publishers can use their IRIS-enabled video-level data for targeting direct deals from an ad server, dramatically streamlining the process of introducing contextual data for planning and targeting advertising campaigns.
- "Our partnership with Publica breaks new ground in CTV advertising, making it possible for marketers to target direct deals from an ad server.
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Thursday, February 24, 2022
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Risk management The agreement will bring together video-level data from IRIS.TV and essential metadata from EIDR to deliver a comprehensive data solution across distribution channels for content owners and other sell-side users.
Key Points:
- The agreement will bring together video-level data from IRIS.TV and essential metadata from EIDR to deliver a comprehensive data solution across distribution channels for content owners and other sell-side users.
- Established in 2010, EIDR provides an industry-standard universal registry that identifies media asset types and relationships between assets across the increasing number of video distribution channels.
- With the addition of video-level data from IRIS.TV, EIDR will enable simplified workflows for the industrys leading content providers by identifying content with both the IRIS_ID and the EIDR ID at the same time.
- The EIDR organization is a not-for-profit industry association managing universal identifiers for a broad array of television and film assets.
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Friday, November 19, 2021
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Public relations IRIS.TVs video data platform enables video-level contextual targeting and brand-safety analysis across content providers and platforms.
Key Points:
- IRIS.TVs video data platform enables video-level contextual targeting and brand-safety analysis across content providers and platforms.
- GroupM is committed to delivering the highest performing media investments while also ensuring safety and instilling confidence in all of their media buys.
- IRIS.TV is engineering the most open video data ecosystem in the world to power meaningful connections between brands and consumers.
- Our video data platform provides publishers, media brands and connected tv apps with secure onboarding and activation of their video data and marketers with video-level transparency.
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Tuesday, November 16, 2021
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Public relations LOS ANGELES, Nov. 16, 2021 (GLOBE NEWSWIRE) -- IRIS.TV , the leading video data platform, and VideoByte , the leading provider of global best-in-class Connected TV (CTV) advertising technology, today announced that they are partnering to bring video-level contextual enablement to CTV through VideoBytes platform.
Key Points:
- LOS ANGELES, Nov. 16, 2021 (GLOBE NEWSWIRE) -- IRIS.TV , the leading video data platform, and VideoByte , the leading provider of global best-in-class Connected TV (CTV) advertising technology, today announced that they are partnering to bring video-level contextual enablement to CTV through VideoBytes platform.
- Publishers will gain immediate access to video-level contextual data and brand-safe targeting on CTV, ultimately delivering industry-leading returns.
- As the market continues to shift towards a privacy-first future, together VideoByte and IRIS.TV will provide a competitive advantage for publishers.
- VideoByte provides a viewer-first experience across CTV and over-the-top (OTT) platforms through data-driven advanced technology delivering memorable brand messaging moments for advertisers.
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Thursday, September 23, 2021
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Video game console LOS ANGELES, Sept. 23, 2021 (GLOBE NEWSWIRE) -- IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for Over-The-Top (OTT) and Connected TV (CTV), today announced that they are working together to enable video-level contextual targeting for CTV through SpringServe’s comprehensive platform for ad inventory management.
Key Points:
- Ad spending on CTV reached record levels during the 2021 upfronts, increasing by almost 50% year-over-year to $4.5 billion according to eMarketer .
- Working with SpringServe will enable us to provide targeting capabilities across free ad-supported TV (FAST) and CTV inventory at scale across all screens and devices.
- Through this integration with IRIS.TV, we are able to leverage powerful contextual data to help buyers and sellers deliver more relevant ads.
- Our video data platform provides publishers, media brands and connected tv apps with secure onboarding and activation of their video data and marketers with video-level transparency.
