FAST

Pixalate Releases Global Q4 2023 CTV FAST Apps Rankings & Traffic Analysis Report for Roku: 17% Higher Invalid Traffic (IVT) Rate on Non-FAST Apps

Retrieved on: 
Thursday, April 4, 2024
Amazon Fire TV, Connected, Mobile advertising, Apple TV, Smart TV, Research, Samsung Electronics, FAST, Privacy, CTV, IVT, Television

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Roku.

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Roku.
  • Pixalate also published Apple TV , Amazon Fire TV , and Samsung Smart TV versions of the report.
  • The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Roku devices in Q4 2023.
  • IVT rates for non-FAST apps on Roku are 17% higher than those for FAST apps.

Pixalate Releases Global Q4 2023 CTV FAST Apps Rankings & Traffic Analysis Report for Samsung Smart TV: 5% Higher Invalid Traffic (IVT) Rate on FAST Apps

Retrieved on: 
Thursday, April 4, 2024
Amazon Fire TV, Connected, Mobile advertising, Apple TV, Smart TV, Research, Roku, Samsung Electronics, FAST, Privacy, CTV, IVT, Television, Mobile phone

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Samsung Smart TV.

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Samsung Smart TV.
  • The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Samsung Smart TV devices in Q4 2023.
  • IVT rates for FAST apps on Samsung Smart TV are 5% higher than those for non-FAST apps.
  • FAST apps appear to be thriving in response to this sentiment, providing users with free (albeit ad-supported) video streaming services.”

Pixalate Releases Global Q4 2023 CTV FAST Apps Rankings & Traffic Analysis Report for Amazon Fire TV: 66% Higher Invalid Traffic (IVT) Rate on Non-FAST Apps

Retrieved on: 
Thursday, April 4, 2024
Amazon Fire TV, Connected, Mobile advertising, Apple, Smart TV, Research, Roku, Yoy, Samsung Electronics, FAST, Privacy, CTV, IVT, Television

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Amazon Fire TV .

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Amazon Fire TV .
  • Pixalate also published Roku , Samsung Smart TV , and Apple TV versions of the report.
  • The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Amazon Fire TV devices in Q4 2023.
  • FAST apps appear to be thriving in response to this sentiment, providing users with free (albeit ad-supported) video streaming services.”

Pixalate Releases Global Q4 2023 CTV FAST Apps Rankings & Traffic Analysis Report for Apple TV: 33% Higher Invalid Traffic (IVT) Rate on non-FAST Apps

Retrieved on: 
Thursday, April 4, 2024
Amazon Fire TV, Connected, Mobile advertising, Apple TV, Smart TV, Research, Roku, Samsung Electronics, FAST, Privacy, CTV, IVT, Television, Mobile phone

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Apple TV .

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Apple TV .
  • Pixalate also published Roku , Amazon Fire TV , and Samsung Smart TV versions of the report.
  • The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Apple TV devices in Q4 2023.
  • IVT rates for non-FAST apps on Apple TV are 33% higher than those for FAST apps.

MEDIAGENIX Showcases FAST Automation and Content Scheduling Tools for Broadcast and Cable Networks at NAB Show 2024

Retrieved on: 
Wednesday, April 3, 2024
FAST, NAB, VOD, Strategic planning, NAB Show

LAS VEGAS, April 03, 2024 (GLOBE NEWSWIRE) -- NAB Show 2024 – At NAB Show , MEDIAGENIX will showcase how broadcast networks and cable operators can monetize streaming platforms and accelerate their go-to-market by optimizing content strategy and planning, maximizing content value and automating FAST and VOD implementations.

Key Points: 
  • LAS VEGAS, April 03, 2024 (GLOBE NEWSWIRE) -- NAB Show 2024 – At NAB Show , MEDIAGENIX will showcase how broadcast networks and cable operators can monetize streaming platforms and accelerate their go-to-market by optimizing content strategy and planning, maximizing content value and automating FAST and VOD implementations.
  • The company will be demonstrating an array of technologies at booth W2066 in West Hall, April 14-17— from strategic planning and AI-optimized ratings prediction to collaborative title management and automated FAST scheduling.
  • The company will also share multiple announcements and be available for interviews

Super League and Common Sense Networks Join Forces To Launch Global Initiative For Safe, Age-Appropriate Advertising And Immersive Content for Marketers Looking To Reach Youth Audiences

Retrieved on: 
Tuesday, March 26, 2024
Super League, Connected, Generation, Benchmarking, Fortnite Creative, Common Sense, Smart TV, Partnership, American International Group, OTT, Generation Z, Child, SLE, Minecraft, Generation Alpha, FAST, Gen, Advertising

“Connecting and communicating with young consumers in a safe, appropriate, and compliant manner is essential for Super League’s partners, and there is no better standard bearer in child-appropriate contextual content advertising than Common Sense Networks,” said Matt Edelman, President and Chief Commercial Officer of Super League.

Key Points: 
  • “Connecting and communicating with young consumers in a safe, appropriate, and compliant manner is essential for Super League’s partners, and there is no better standard bearer in child-appropriate contextual content advertising than Common Sense Networks,” said Matt Edelman, President and Chief Commercial Officer of Super League.
  • With an exclusive suite of proprietary dynamic content products and measurement tools, alongside the ability to harness Roblox’s Immersive Ads, Super League sits at the forefront of the marketplace.
  • “The intersection of gaming and video content represents a dominant footprint for kids on digital platforms.
  • Super League and Common Sense Networks will be rolling out one-of-a-kind, pioneering packages and programs with leading brands throughout the rest of 2024.

Frequency Launches Managed Channel Services to Support Rights Holders and Brands Creating Premium FAST Channels

Retrieved on: 
Tuesday, April 9, 2024
Satellite, Nanotechnology, Audio, Video, Other Technology, Telecommunications, TV and Radio, Software, Networks, Internet, Hardware, Electronic Design Automation, Data Management, Consumer Electronics, VoIP, Technology, Entertainment, Mobile, Wireless, General Entertainment, Warner Bros., MCS, FAST, Marketing, Vin Di Bona, Software as a service, Television, Video game

Frequency , the engine behind many of the world’s best-known streaming television channels, has launched a new Managed Channel Services (MCS) business unit that empowers rights holders, brands, talent and Free Ad-Supported Television (FAST) platforms to deploy premium streaming TV channels while accelerating time to market.

Key Points: 
  • Frequency , the engine behind many of the world’s best-known streaming television channels, has launched a new Managed Channel Services (MCS) business unit that empowers rights holders, brands, talent and Free Ad-Supported Television (FAST) platforms to deploy premium streaming TV channels while accelerating time to market.
  • Frequency has built a FAST and linear streaming team with expertise in all aspects of channel creation, including programming, operations and marketing.
  • Blair Harrison, founder and CEO of Frequency, says: “FAST content on leading platforms is moving from the sidelines to primetime.
  • The lines between FAST channels, traditional TV and subscription streaming services are becoming increasingly blurred, and ultimately viewers just want to watch great programming.

Eluvio Unveils Next-Gen Content Fabric and New Applications for Premium Live Streaming, PVOD, FAST, and Video Archive Monetization at NAB 2024

Retrieved on: 
Tuesday, April 9, 2024
Analysis, Textile, NAB, AI, PVOD, LAS, Cadence, Video on demand, Investment, FAST, CDN, Video game

LAS VEGAS, April 9, 2024 /PRNewswire/ -- In advance of the upcoming NAB 2024 show , Eluvio unveiled a new release of the Eluvio Content Fabric to deliver premium live streaming, PVOD, FAST channels, and video archive monetization at scale for content owners, broadcasters, film studios, and media/entertainment companies.

Key Points: 
  • LAS VEGAS, April 9, 2024 /PRNewswire/ -- In advance of the upcoming NAB 2024 show , Eluvio unveiled a new release of the Eluvio Content Fabric to deliver premium live streaming, PVOD, FAST channels, and video archive monetization at scale for content owners, broadcasters, film studios, and media/entertainment companies.
  • The Eluvio Content Fabric Protocol is a next-generation content distribution and storage technology that provides fast, efficient, tamper-proof streaming, download and monetization of any digital media content at scale.
  • At NAB, the company will introduce a new generation of the Eluvio Content Fabric core (aka the "Casablanca" software release) and will debut new Creator Studio, Content Analytics and AI Content Understanding apps built on the Content Fabric.
  • "Our new applications are built to extract the full potential of the Content Fabric," said Michelle Munson, CEO and Co-founder of Eluvio.

7 in 10 CTV Users Prefer Free, Ad Supported Streaming TV

Retrieved on: 
Thursday, April 4, 2024
Advertising, TV and Radio, Communications, Entertainment, Shift, Habit, FAST, CMO, Multimedia, CTV, Research, Love, Ecosystem, Television

Sixty nine percent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.

Key Points: 
  • Sixty nine percent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.
  • "Consumers are now overwhelmingly open to ad-supported streaming content, signaling a seismic shift in their CTV habits," said Tony Marlow, CMO at LG Ad Solutions.
  • CTV users find interactive ads of interest: 42% of viewers prefer ads that have interactive features, with 71% of viewers like TV ad creatives that include a QR code.
  • In fact, two in five CTV users already rely on the TV home screen for content recommendations, and we expect that to continue to grow."

Latino Alternative TV (LATV) Introduces New Parent Brand LatiNation Media

Retrieved on: 
Thursday, April 4, 2024
DEI (Diversity, Equity and Inclusion), Online, Digital Marketing, TV and Radio, Social Activism, Consumer, Film & Motion Pictures, Content Marketing, Music, Entertainment, Millennials, General Entertainment, Communications, Media, LGBTQ+, Generation Z, Lifestyle, Professional Services, Social Media, Influencer, AVOD, Comscore, IAB, Complex, LATV, Televisa, Media Group, Commercial software, FAST, Genz

Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media.

Key Points: 
  • Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media.
  • With the launch of LatiNation Media, the company is positioning itself to extend and expand the array of content and services that represent bilingual and bicultural Latinos in the U.S. LatiNation Media will launch as the parent brand to LATV's linear, AVOD, and FAST network, as well as its expanded LatiNation Digital, LatiNation Studios, and LatiNation Creative.
  • Centering its media business on driving identity and fandom, LatiNation Media is a one-stop solution for brands and agencies.
  • Customized Media List including LATV Network, NGL Media, Adsmovil Hispanic Premium Network, H Code Media, Prisa Media US, Univision Digital Network, Marca Hispanic Exchange, Complex, Vice Media Group, Telemundo Sites, UNIVISION.COM, Grupo Televisa, HOLA.COM Sites