LIGHT + FIT


Associated tags: Yogurt, Light, Woman, Fit, Oikos, Health, Life, Danone North America, Food, Danone

Danone North America Disrupts Snacking Behavior In The Yogurt Aisle With NEW REMIX Line - a Collection of Mix-Ins With Incredible Taste, Epic Toppings, and Stand Out Nutrition

Retrieved on: 
Wednesday, April 3, 2024

WHITE PLAINS, N.Y. and BROOMFIELD, Colo., April 3, 2024 /PRNewswire/ -- Americans are snacking more than ever, with a whopping 90 percent reporting they snack one to three times a day.1 At the same time, nearly half say they're actively trying to eat healthy.2 Danone North America is responding to these growing consumer trends and disrupting the yogurt aisle with REMIX – a wide variety of yogurts and dairy snacks with bold mix-ins to satisfy snacking cravings earlier or later in the day. Consumers can feel great about choosing a REMIX snack with knockout taste, epic mix-in toppings and – depending on the brand -- high protein, less fat, or lower sugar options.

Key Points: 
  • Consumers can feel great about choosing a REMIX snack with knockout taste, epic mix-in toppings and – depending on the brand -- high protein, less fat, or lower sugar options.
  • The company's REMIX line delivers in a way that is fun and exciting for consumers, especially as snacking habits evolve.
  • The Oikos REMIX™, Light + Fit REMIX™, and Too Good & Co. REMIX™ products give consumers portable snacking solutions that are delicious and convenient.
  • "It's no secret that snacking is increasing for busy Americans, and we've taken notice," said Rafael Acevedo, President/GM at Danone North America.

Dannon® Light + Fit® Unveils a Fierce New Campaign, A Fresh New Look and A New Zero Sugar* Innovation That Doesn't Compromise on Taste

Retrieved on: 
Monday, May 22, 2023

WHITE PLAINS, N.Y., May 22, 2023 /PRNewswire/ -- Fierce women know exactly what they want and how to get it, and when it comes to snacking, they proudly choose snacks that satisfy without sacrifice. Light + Fit is celebrating those women out there with a new "Fierce" brand restage featuring a revitalized look, new product innovation, and an ad campaign that flips traditional notions that women should crave less and invites them to indulge more in snacks that delight their tastebuds.

Key Points: 
  • The Light + Fit brand is entering a new era featuring a fresh, more modern look while maintaining that same irresistible fierce flavor fans crave and love.
  • "We're modernizing Light + Fit with a bold new campaign that challenges yogurt marketing tropes and societal conventions that women should crave less.
  • Extending beyond the new commercials and building on the popularity of its Zero Sugar* portfolio, Light + Fit is also introducing a Light + Fit new Zero Sugar* Drinks innovation – featuring a convenient on-the-go format.
  • Light + Fit Zero Sugar* Drinks will be available in three delicious flavors on store shelves starting in June across multiple retailers.

DANNON'S LIGHT + FIT® COMMITS TO SUPPORTING WOMEN IN 2022: INTRODUCES NEW FLAVORS IN COLLABORATION WITH WOMEN'S EMPOWERMENT NON-PROFIT DRESS FOR SUCCESS WORLDWIDE®

Retrieved on: 
Tuesday, January 25, 2022

Light + Fit recognizes the need to support women in balancing career and family and aims to be part of the solution.

Key Points: 
  • Light + Fit recognizes the need to support women in balancing career and family and aims to be part of the solution.
  • As 2022 begins, Light + Fit is committed to supporting women throughout their life and work journey, starting with its inspired partnership with Dress for Success to raise awareness for these challenges.
  • "Through our partnership, we are proud to support the work Dress for Success does to help women achieve economic independence."
  • "At Dress for Success we have seen first-hand the impact that the pandemic has had on women balancing work and life," said Joi Gordon, CEO of Dress for Success Worldwide.