Associated tags: Automation, Video game, Splash, ROI
Locations: ISRAEL, UNITED STATES, ALGERIA, BAHRAIN, IRAN, IRAQ, JORDAN, LIBYA, MOROCCO, SYRIA, TUNISIA, UNITED ARAB EMIRATES, YEMEN, ANGOLA, BOTSWANA, GAMBIA, GHANA, GUINEA-BISSAU, LESOTHO, LIBERIA, MALAWI, MALDIVES, MOZAMBIQUE, NAMIBIA, NIGERIA, SIERRA LEONE, SOMALIA, SWAZILAND, TANZANIA, UGANDA, ZAMBIA, LEBANON, ETHIOPIA, EGYPT, KENYA, ZIMBABWE, SAUDI ARABIA, OMAN, KUWAIT, SOUTH AFRICA, QATAR, NEW YORK, US, UNITED KINGDOM, UK
Google Play,
Communication,
Marketing,
ROI,
CMO,
Interview,
Analytics,
Leading,
Social media,
App Store (iOS/iPadOS),
Q&A,
Mobile phone NEW YORK, May 1, 2024 /PRNewswire/ -- Splash, a global event marketing technology company, today announced its upcoming integration with Guidebook, a leading app builder for events. The integration, which will be generally available to customers in June, will help Splash users enhance attendee engagement with easier access to event information, improved on-site communication, and more opportunities to build networking connections.
Key Points:
- Integration with Leading Event App Platform to Enhance Attendee Engagement, Drive Better On-Site Communication
NEW YORK, May 1, 2024 /PRNewswire/ -- Splash , a global event marketing technology company, today announced its upcoming integration with Guidebook , a leading app builder for events.
- When a Splash customer enables the Guidebook integration and creates an event mobile app, they optimize event communication for event hosts and their attendees.
- The Splash and Guidebook integration will help event organizers streamline their operations, while supporting more audience engagement."
- Splash is hosting a virtual product launch event featuring the Guidebook integration at 12 pm ET on Tuesday, May 21, 2024.
NEW YORK, March 26, 2024 /PRNewswire/ -- Splash, a global event marketing company, today announced that Gartner, Inc. has named it a Visionary in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms.
Key Points:
- NEW YORK, March 26, 2024 /PRNewswire/ -- Splash , a global event marketing company, today announced that Gartner, Inc. has named it a Visionary in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms.
- "We're honored to be recognized in the Gartner Magic Quadrant as one of the top event technology platforms," said Kate Hammitt, CMO of Splash.
- These investments will continue to elevate Splash's growing position in the event technology industry:
Splash was recently the first event technology platform to launch a predictive AI tool.
- Splash was one of only 13 event technology platforms to place in Gartner's Magic Quadrant.
Retrieved on:
Wednesday, February 21, 2024
NEW YORK, Feb. 21, 2024 /PRNewswire/ -- Splash, a global event technology company, today released the findings of its global 2024 Outlook on Events report. More than 1,200 marketers who are involved in their companies' events programs in the US and UK were surveyed, with findings indicating that event-led growth (ELG) has an overwhelmingly positive impact on revenue. Seventy-seven percent of marketers stated events were the most effective marketing channel for their company in 2023.
Key Points:
- New data reveals event-led growth strategies give marketers a competitive advantage in driving revenue, boosting brand visibility and increasing customer loyalty
NEW YORK, Feb. 21, 2024 /PRNewswire/ -- Splash , a global event technology company, today released the findings of its global 2024 Outlook on Events report.
- What's more, 84% of marketers report that events help their company stand out from the competition and 83% say events are critical for their business growth.
- "While there's no one-size-fits-all strategy for executing event programs, the impact on business growth is undeniable," said Kate Hammitt, CMO of Splash.
- "When event-led growth is properly enabled, we've seen companies scale their event programs, running hundreds of events globally per month across the organization.
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Wednesday, January 31, 2024
Elysian,
Major League Baseball,
Growth,
NBA,
New England Patriots,
Friends,
Sport,
Tiers,
Skin,
Investment,
General partnership,
Sports club,
TaylorMade,
Commissioner DENVER, Jan. 31, 2024 /PRNewswire/ -- Splash, Inc., the largest independent provider of peer-to-peer sports strategy games in the US with over 2M active users, today announced the closing of a Series A-2 Funding Round of $14.1M, with investment from venture firms Boston Seed, Velvet Sea Ventures, K5, Elysian Park, Acies Investments, Accomplice, Counterview and others.
Key Points:
- In conjunction with the close of the A-2 financing, Splash has launched its Partner Solutions division, which focuses on increasing brand awareness, generating leads, and driving revenue for brands looking to tap into over 2M active sports-centric players generating over 750M annual page views across the Splash, Inc. portfolio.
- Brands can partner with Splash Inc.'s free public contests or run their own contest to build awareness, increase purchase intent, and capture first party data – accessing not just the Splash audience, but more deeply engaging with their own.
- "When we first launched Splash Inc., we recognized that the future of sports gaming revolved around peer-to-peer interactions, ultimately creating a lasting community.
- "From day one, we've been driven by the belief in the power of sports to connect people," Splash, Inc.
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Thursday, January 18, 2024
NEW YORK, Jan. 18, 2024 /PRNewswire/ -- Splash, a global event marketing technology company that enables businesses to host live, hybrid, and virtual events at scale, has introduced the event industry's first predictive AI tool: Attendance Insights. A machine-learning tool that predicts event attendance based on similar events hosted on Splash, Attendance Insights also provides data-backed recommendations to improve expected attendance.
Key Points:
- Attendance Insights Predicts Event Attendance, Makes Data-Backed Recommendations to Improve Event ROI
NEW YORK, Jan. 18, 2024 /PRNewswire/ -- Splash, a global event marketing technology company that enables businesses to host live, hybrid, and virtual events at scale, has introduced the event industry's first predictive AI tool: Attendance Insights.
- A machine-learning tool that predicts event attendance based on similar events hosted on Splash, Attendance Insights also provides data-backed recommendations to improve expected attendance.
- But none of these tools help event professionals actually get revenue in the room," said Kate Hammitt, CMO at Splash.
- "Splash is changing that with Attendance Insights, the event industry's first-ever predictive AI tool.
Retrieved on:
Thursday, September 28, 2023
Music,
Partnership,
Lip,
Clothing,
United Talent Agency,
Individual,
Splash,
Creativity,
Digital,
Empowerment,
Fantasy,
Video game,
Maybelline,
Roblox NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts.
Key Points:
- NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts.
- Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox.
- Within the virtual world, Maybelline offers virtual makeup looks, mini games, and exclusive music, creating an immersive experience that promotes self-expression, a core value of Maybelline New York.
- Emily Arkells, Vice President of Digital for Maybelline New York, states, "As the leading makeup brand in the digital space, Maybelline is committed to providing consumers with new and exciting experiences that promote self-expression.
Retrieved on:
Thursday, September 28, 2023
Music,
Partnership,
Lip,
Clothing,
United Talent Agency,
Individual,
Splash,
Creativity,
Digital,
Empowerment,
Fantasy,
Video game,
Maybelline,
Roblox NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts.
Key Points:
- NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts.
- Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox.
- Within the virtual world, Maybelline offers virtual makeup looks, mini games, and exclusive music, creating an immersive experience that promotes self-expression, a core value of Maybelline New York.
- Emily Arkells, Vice President of Digital for Maybelline New York, states, "As the leading makeup brand in the digital space, Maybelline is committed to providing consumers with new and exciting experiences that promote self-expression.
Elysian,
Commissioner,
Accomplice,
NFL,
Theo Epstein,
Investment,
Friends,
RYP,
OFP,
Running,
Sports club,
Water Splash, Inc. v. Menon,
Sport,
Personality,
Tiers,
Fenway Sports Group,
Playmaker,
Splash DENVER, Aug. 7, 2023 /PRNewswire/ -- Splash Sports (Splash), the new peer-to-peer real money gaming platform from the makers of RunYourPool (RYP) and Office Football Pool (OFP), today announced it is live in 33 states across the country, including Florida, Texas, and California. Now, friends and groups in these states can use Splash to organize Survivor, PickX and/or Daily Fantasy contests in accordance with state regulations.
Key Points:
- Now, friends and groups in these states can use Splash to organize Survivor, PickX and/or Daily Fantasy contests in accordance with state regulations.
- Splash Sports is the new gaming platform built for friends and groups to safely compete in contests for real money.
- "We are thrilled to bring Splash to the masses just in time for the NFL season," said Joel Milton, Splash Sports co-founder.
- To start playing and see if Splash is available in your state, visit splashsports.com .
Elysian,
Accomplice,
NFL,
Sport,
Theo Epstein,
Investment,
DraftKings,
Friends,
RYP,
2022 PointsBet Invitational,
Splash,
FanDuel,
Commissioner,
OFP,
Running,
Friction,
Acquisition,
Sports club,
NCAA Division I men's basketball tournament,
Water Splash, Inc. v. Menon,
Security deposit,
Fenway Sports Group,
Community Building,
DFS DENVER, June 5, 2023 /PRNewswire/ -- Splash Inc. ("Splash," formerly known as BetterPool) announced today their acquisition of RunYourPool (RYP) and OfficeFootballPool (OFP) alongside the launch of their real money gaming platform SplashSports.com (Splash Sports).
Key Points:
- DENVER, June 5, 2023 /PRNewswire/ -- Splash Inc. ("Splash," formerly known as BetterPool) announced today their acquisition of RunYourPool (RYP) and OfficeFootballPool (OFP) alongside the launch of their real money gaming platform SplashSports.com (Splash Sports).
- Splash Sports brings the sports pool space to the modern age by removing friction to handle payments in one platform.
- Currently in private beta, Splash Sports provides a much-needed alternative to traditional wagering options in the United States.
- "A trend we've seen in real money gaming is that players are tired of giving money 'to the house.'
NEW YORK, Feb. 6, 2023 /PRNewswire/ -- Economic headwinds, changing B2B buying behaviors, and fewer resources are some of the critical challenges facing event practitioners in 2023, according to the 3rd annual Events Outlook Report from Splash, an event marketing technology company that serves enterprise companies and their event, marketing, and sales teams worldwide.
Key Points:
- Those constraints, coupled with an increasingly digital and complex buyer journey and the need to prove events' impact on the bottom line, drive more event marketers to experiment with different event formats.
- The 2023 Events Outlook Report shows that 81% of event practitioners would hold more events if they had the right tools.
- Other report findings show that:
Everyday events prove their worth: Nearly one-third (27%) of event marketers plan to host 11-20 of these event types.
- Virtual events are still a paradox: while just 6% of event marketers host only virtual events now, 38% say they are cost-effective.
