Frameplay and Kochava Launch First-to-Market Impression to Conversion Attribution Campaign in Mobile Video Game Environment
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Wednesday, November 17, 2021
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Frameplay , the global leader in enabling intrinsic in-game advertising, and Kochava , the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company.
Key Points:
- Frameplay , the global leader in enabling intrinsic in-game advertising, and Kochava , the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company.
- The results of the first-ever impression to conversion campaign proved to be extremely successful, with a 2% view-through attribution rate.
- Our innovative partnership with Kochava allows us to provide advertisers with the same type of conversion metrics they would expect from other digital advertising performance options yet within a video game environment.
- Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience.