List of traditional children's games

The NPD Group Reports on First Quarter 2022 Toy Industry E-commerce Sales in China

Retrieved on: 
Thursday, May 12, 2022
Parent, Sport, Games & Puzzles, Beauty, Book, Science, Plush, List of traditional children's games, PORT, Mobile Suit Gundam, Mercedes-Benz, USD, Ultraman, APAC, The NPD Group, Industry, Video, NPD, Bugatti, Twitter, Growth, The Walt Disney Company, Online gambling, Toy, Porsche, Lamborghini

PORT WASHINGTON, N.Y., May 12, 2022 /PRNewswire-PRWeb/ -- Toy industry e-commerce sales in China increased by 8.8% to $1.3 billion (USD) in the first quarter (Q1) of 2022 (January – March) versus the same time period last year, and 27% from Q1 2020, according to The NPD Group.

Key Points: 
  • PORT WASHINGTON, N.Y., May 12, 2022 /PRNewswire-PRWeb/ -- Toy industry e-commerce sales in China increased by 8.8% to $1.3 billion (USD) in the first quarter (Q1) of 2022 (January March) versus the same time period last year, and 27% from Q1 2020, according to The NPD Group.
  • The top three growing supercategories in Q1 2022 were Explorative & Other Toys, Games & Puzzles, and Plush, increasing 33%, 24%, and 22%, respectively.
  • Sales of licensed toys in the first quarter of this year increased 14.1%, with Ultraman being the top-selling license.
  • The NPD Group anticipates continued strength for toy sales in China's growing e-commerce channel.