IBM POWER instruction set architecture

WideOrbit Introduces Automated Addressable Ad Replacement for Live-Streamed Broadcast TV Content

Retrieved on: 
Wednesday, June 1, 2022
ATSC 3.0, Advertising, IBM POWER instruction set architecture, Sinclair Broadcast Group, Spot, Radio, Julian Sinclair Smith, Material, GLOBE, TEGNA, Efficiency, OTT, Atmosphere, SAN, Graham Media Group, Industry, Gray Television, ATSC, CTV, Automation, Television, Video game console, Mobile phone

The newest release of WO Traffic marks a significant milestone in the industry with the introduction of an addressable ad replacement solution that automates the replacement of broadcast spots on live streams with addressable ads.

Key Points: 
  • The newest release of WO Traffic marks a significant milestone in the industry with the introduction of an addressable ad replacement solution that automates the replacement of broadcast spots on live streams with addressable ads.
  • Were excited to introduce our addressable ad replacement solution with the release of WO Traffic v22.0, says Will Offeman, WideOrbit Chief Product Officer.
  • Over 80% of our customers today are streaming their over-the-air content and addressable ad replacement will make it easier for them to take full advantage of revenue opportunities on the stream.
  • WO Traffics addressable ad replacement solution enables a single playlist to be sent to both airtime (over the air) automation and streaming ad servers, with Spot and Material level data.