Shakey Graves

Wild Turkey's New "Trust Your Spirit" Global Campaign Spotlights Bold Stories from Three Trailblazing Music Artists

Retrieved on: 
Tuesday, May 9, 2023

LAWRENCEBURG, Ky., May 9, 2023 /PRNewswire/ -- Wild Turkey, the iconic American bourbon brand, today unveiled the newest creative in its global campaign and platform, "Trust Your Spirit," with cameos from world renowned musicians Shakey Graves, Matt Corby, and Yoohei Kawakami. The new films tell the story of each artist's journey to find their voice, following their instincts to create art their own way. The creative uses music as a medium to illustrate what happens when you 'Trust Your Spirit,' just like Wild Turkey has done for decades.

Key Points: 
  • The creative uses music as a medium to illustrate what happens when you 'Trust Your Spirit,' just like Wild Turkey has done for decades.
  • There's an extra spark that can be felt when music was created based on the creator's gut feeling, not based on the whims of others.
  • To further illustrate the connection between Wild Turkey and music, a custom, hi-fi listening lounge was built as the backdrop.
  • The program also supports 50 local artists across Australia, providing opportunities for fans to experience great music, great talent & Wild Turkey Bourbon.

Wild Turkey's New "Trust Your Spirit" Global Campaign Spotlights Bold Stories from Three Trailblazing Music Artists

Retrieved on: 
Tuesday, May 9, 2023

LAWRENCEBURG, Ky., May 9, 2023 /PRNewswire/ -- Wild Turkey, the iconic American bourbon brand, today unveiled the newest creative in its global campaign and platform, "Trust Your Spirit," with cameos from world renowned musicians Shakey Graves, Matt Corby, and Yoohei Kawakami. The new films tell the story of each artist's journey to find their voice, following their instincts to create art their own way. The creative uses music as a medium to illustrate what happens when you 'Trust Your Spirit,' just like Wild Turkey has done for decades.

Key Points: 
  • The creative uses music as a medium to illustrate what happens when you 'Trust Your Spirit,' just like Wild Turkey has done for decades.
  • There's an extra spark that can be felt when music was created based on the creator's gut feeling, not based on the whims of others.
  • To further illustrate the connection between Wild Turkey and music, a custom, hi-fi listening lounge was built as the backdrop.
  • The program also supports 50 local artists across Australia, providing opportunities for fans to experience great music, great talent & Wild Turkey Bourbon.

SweetWater Announces 420 Fest 2023 Lineup and Venue

Retrieved on: 
Thursday, February 9, 2023

ATLANTA, Feb. 09, 2023 (GLOBE NEWSWIRE) -- SweetWater Brewing Company, Atlanta’s craft beer trailblazer and the 10th largest craft brewer in the U.S., announces details for this year’s SweetWater 420 Fest, which will take place on April 22-23, 2023 at SweetWater’s Atlanta brewery.

Key Points: 
  • ATLANTA, Feb. 09, 2023 (GLOBE NEWSWIRE) -- SweetWater Brewing Company, Atlanta’s craft beer trailblazer and the 10th largest craft brewer in the U.S., announces details for this year’s SweetWater 420 Fest, which will take place on April 22-23, 2023 at SweetWater’s Atlanta brewery.
  • The 17th annual festival will be headlined by Shakey Graves, Pigeons Playing Ping Pong, Ghostland Observatory, Rome & Duddy, and Neal Francis.
  • SweetWater will transform its Ottley Drive brewery into a unique venue with both indoor and outdoor stages.
  • “While the shift in venue will limit capacity, we anticipate this intimate edition of 420 Fest to be one for the books.

HOPDODDY BURGER BAR TO AWARD $50K IN GRANTS TO LOCAL MUSICIANS THROUGH NEW 'TUNED IN' CAMPAIGN WITH BLACK FRET

Retrieved on: 
Wednesday, August 31, 2022

AUSTIN, Texas, Aug. 31, 2022 /PRNewswire/ -- Hopdoddy Burger Bar has partnered with music nonprofit Black Fret to award $50,000 in grants to local musicians to help amp up their careers through the new Tuned In campaign, running today through Oct. 25.

Key Points: 
  • AUSTIN, Texas, Aug. 31, 2022 /PRNewswire/ -- Hopdoddy Burger Bar has partnered with music nonprofit Black Fret to award $50,000 in grants to local musicians to help amp up their careers through the new Tuned In campaign, running today through Oct. 25.
  • Hopdoddy will award one $10,000 grant, two $7,000 grants, two $5,000 grants and four $4,000 grants to musicians and bands this December based on fan votes.
  • "Through our Tuned In campaign with Black Fret, we're able to deliver more good vibes to our guests while introducing local musicians to new fans and awarding potentially career-making grants."
  • A portion of sales from both menu items will directly benefit Black Fret musicians.

SLEEP.COM LAUNCHES ENGAGING NEW CONTENT SERIES, "SLEEPING AROUND WITH DR. CHRIS WINTER"

Retrieved on: 
Wednesday, June 22, 2022

HOUSTON, June 22, 2022 /PRNewswire/ -- Sleep.com, the go-to wellness resource from the Sleep Experts® at Mattress Firm, today announced the launch of a new content series called "Sleeping Around with Dr. Chris Winter." Hosted by best-selling author, sleep neurologist and advisor to professional sports teams, Chris Winter, MD, the series explores the unique world of sleep and how people of vastly different careers prioritize rest in order to live happier and healthier lives.

Key Points: 
  • HOUSTON, June 22, 2022 /PRNewswire/ -- Sleep.com , the go-to wellness resource from the Sleep Experts at Mattress Firm, today announced the launch of a new content series called "Sleeping Around with Dr. Chris Winter."
  • With each episode, the series emphasizes how sleep health can be a priority within any lifestyle or daily structure.
  • However, developing a personal approach is crucial for developing positive sleep habits and getting more out of each day.
  • "The quality and amount of sleep we get is a key component of our health and is unique to us as individuals," says Dr. Chris Winter.