Wild Turkey's New "Trust Your Spirit" Global Campaign Spotlights Bold Stories from Three Trailblazing Music Artists
LAWRENCEBURG, Ky., May 9, 2023 /PRNewswire/ -- Wild Turkey, the iconic American bourbon brand, today unveiled the newest creative in its global campaign and platform, "Trust Your Spirit," with cameos from world renowned musicians Shakey Graves, Matt Corby, and Yoohei Kawakami. The new films tell the story of each artist's journey to find their voice, following their instincts to create art their own way. The creative uses music as a medium to illustrate what happens when you 'Trust Your Spirit,' just like Wild Turkey has done for decades.
- The creative uses music as a medium to illustrate what happens when you 'Trust Your Spirit,' just like Wild Turkey has done for decades.
- There's an extra spark that can be felt when music was created based on the creator's gut feeling, not based on the whims of others.
- To further illustrate the connection between Wild Turkey and music, a custom, hi-fi listening lounge was built as the backdrop.
- The program also supports 50 local artists across Australia, providing opportunities for fans to experience great music, great talent & Wild Turkey Bourbon.