DFS' BIGGEST BEAUTY EVENT OF THE YEAR INVITES CUSTOMERS TO EXPLORE NEW DIMENSIONS OF BEAUTY
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Friday, August 4, 2023
Honey, Cream, Canton Road, MACAU, Aura, Season, Partnership, Beauty, DuPage Theatre and DuPage Shoppes, Augmented reality, Four Seasons, DFS Group, Android, Sale, IOS, Digitalization, Maison, Clinique, Amorepacific Corporation, WeChat, City, Kiehl, Magnet, Whimsical World Collection, Personality, AI, APP, Galaxy Macau, Magic mirror, AR, DFS, Clarins, Tourism, Casino, Perfume, Guerlain
HONG KONG and MACAU, Aug. 4, 2023 /PRNewswire/ -- DFS Group, the world's leading luxury travel retailer, launches its most forward-looking beauty event of the year. Themed "Explore New Dimensions," DFS aims to redefine beauty dimensions and possibilities, bringing together 15 world-renowned brands to curate a series of exclusive experiences that offer guests personalized shopping journeys leveraging AR and AI technology and limited-time offers at select DFS stores in Hong Kong SAR, Macau SAR, Singapore, Bali, Guam, Saipan, Paris and Venice.
Key Points:
- Digitalization is an essential feature of the journey to Explore New Dimensions following DFS' award-winning venture into the metaverse in 2022.
- The augmented reality (AR) face filters Magic Mirror offers customers a fun and instantaneous Glam Up and Glow Up transformation, digitally.
- "We are extremely excited to be back live-in person to present our biggest beauty event of the year in partnership with 15 world-renowned brand partners.
- At all DFS stores during the beauty event of the year, customers will receive a complimentary compact mirror upon a designated spend amount*.