The American Red Cross Collaborates with Legendary Streetwear Designers to Launch Drop For Drop™, a Program Designed to Make Donating Blood Fashionable for a New Generation of Donors
Retrieved on:
Wednesday, August 3, 2022
International Red Cross and Red Crescent Movement, Veteran, Disaster, VP, World Blood Donor Day, Culture, MONO, Volunteering, Molson Coors Beverage Company, Red Cross, Redcross, Creativity, American Red Cross, LOS, Red, Mark Penn, Creative services, NEW, Twitter, Alfa Romeo, Apple, One-drop rule, Partnership, Awareness, Partner (business rank), Tourism, Google
NEW YORK and LOS ANGELES, Aug. 3, 2022 /PRNewswire/ -- To help prevent a blood shortage this summer, The American Red Cross, in partnership with creative agency MONO, part of Stagwell, announced the launch of Drop For DropTM, an innovative pro-bono campaign designed to invite a new, younger generation of blood donors.
Key Points:
- "We're seeing a concerning decrease in blood donations causing the blood supply to drop nearly 20% in recent weeks.
- "MONO approached us with a creative idea that will resonate and motivate an entirely new generation of blood donors by tapping into streetwear culture in an authentic and engaging way."
- Anyone interested in getting in on the drop can visit redcross.org/drop to find details about the blood drives.
- The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission.