ATALANTA B.C. APPOINTS ALLIED SPORTS AS COMMERCIAL AGENCY OF RECORD
BERGAMO, Italy, Oct. 19, 2023 /PRNewswire/ -- Atalanta B.C. today announced Allied Sports as its commercial agency of record, supporting the Italian soccer club's commercial sales team.
- today announced Allied Sports as its commercial agency of record, supporting the Italian soccer club's commercial sales team.
- Allied Sports will help bring Atalanta's global brand assets to market, including the Club's Main Jersey position in addition to other premium Club opportunities.
- "We are thrilled to announce the signing of our business partnership with Allied Sports," said Luca Percassi, CEO of Atalanta B.C.
- "We are excited to partner with Allied Sports as we continue to move forward building Atalanta into a global brand," said Stephen Pagliuca, Boston Celtics Co-Owner and Co-Chairman of Atalanta B.C.