Licensing (Sports)

Boomi World 2024 User Conference to Feature Deion “Coach Prime” Sanders

Retrieved on: 
Tuesday, April 9, 2024
Sports, Technology, Football, Software, Licensing (Sports), Artificial Intelligence, Diamond, Automation, Certification, Partner, Organization, Pro, Washington Commanders, Generation, Conference, Labs, Growth, Risk management, SWAC, Infosys, Sanders, Cognizant, Social media, Tiger, Jackson State University, TCS, Integration, Running, Tiny House Nation, LTIMindtree, NFL Network, JSU, Super Bowl, CBS, API management, Bowl game, Multimedia, Edward Robinson, League, Sport, CBS Sports, NFL, Atlanta Falcons, Platinum, Television, Video game

View the full release here: https://www.businesswire.com/news/home/20240409873041/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240409873041/en/
    Boomi World 2024 User Conference to Feature Deion “Coach Prime” Sanders (Graphic: Business Wire)
    Emceed by technology industry veteran and correspondent Lisa Martin, Boomi World 2024 will feature esteemed guest speakers, including:
    Boomi World 2024 will provide attendees the opportunity to experience the power of AI-driven connection.
  • Boomi World 2024 boasts a dynamic and comprehensive agenda , featuring thought-provoking sessions, hands-on workshops, and engaging panel discussions.
  • Boomi World 2024 will feature exclusive announcements that will shape the future of AI, integration, and automation.
  • Boomi World 2024 provides a unique platform to foster collaboration, share ideas, and build valuable relationships within the integration, automation, and connectivity community.

HanesBrands and Duke University Extend Long-term Apparel Partnership

Retrieved on: 
Tuesday, April 9, 2024
Textiles, Licensing (Sports), General Sports, Sports, Manufacturing, Fashion, University, Retail, Education, CLC, Pennsylvania State University, Ohio State University, Partnership, School, Duke University, Blue Devils, Auburn University, Hanesbrands, Clemson University, Multimedia, Textile

HanesBrands (NYSE:HBI), the world’s largest supplier of collegiate fan apparel, is pleased to announce a five-year extension of its current apparel partnership with Duke University.

Key Points: 
  • HanesBrands (NYSE:HBI), the world’s largest supplier of collegiate fan apparel, is pleased to announce a five-year extension of its current apparel partnership with Duke University.
  • View the full release here: https://www.businesswire.com/news/home/20240409834201/en/
    HanesBrands, the world’s largest supplier of collegiate fan apparel, is pleased to announce a five-year extension of its current apparel partnership with Duke University.
  • (Photo: Business Wire)
    Duke is one of more than two dozen elite schools that have exclusive mass retail partnerships with HanesBrands, including Florida State, Penn State, the University of Michigan, Clemson University and Auburn University.
  • In addition, more than a dozen leading universities have primary apparel partnerships with HanesBrands, including the University of North Carolina at Chapel Hill, the University of Cincinnati, The Ohio State University and the University of Georgia.

California Cannabis Pioneer Ember Valley Teams Up With Action Sports Legend Jeremy “Twitch” Stenberg

Retrieved on: 
Tuesday, April 9, 2024
Sports, Natural Resources, Men, Extreme Sports, Consumer, Motor Sports, Cannabis, Licensing (Sports), Partnership, FMX, Culture, Lake Tahoe, Individual

Ember Valley , California’s most celebrated craft cannabis renowned for its award-winning products, today announced a groundbreaking partnership with action sports icon Jeremy “Twitch” Stenberg.

Key Points: 
  • Ember Valley , California’s most celebrated craft cannabis renowned for its award-winning products, today announced a groundbreaking partnership with action sports icon Jeremy “Twitch” Stenberg.
  • This relentless drive mirrors Ember Valley’s own 15+ year commitment to crafting unique and exceptional cannabis that caters to the adventurous palate.
  • “Ember Valley is a company that pushes the envelope, and that’s something I deeply identify with,” says Stenberg.
  • The combination of California’s pioneering cannabis brand and a true action sports legend delivers a meaningful differentiator across communities.

Brian Lafemina Joins Arctos as Operating Partner

Retrieved on: 
Monday, April 8, 2024
Professional Services, Sports, Finance, Asset Management, Consulting, Licensing (Sports), Banking, Partner, Washington Commanders, Sport, Madison Square Garden, Partnership, Union, Madison Square Garden Sports, NFL, Garden, The

Arctos, a private investment firm that provides bespoke growth and liquidity solutions, differentiated thought partnership and value creation services to sports franchises (Arctos Sports) and alternative asset managers (Arctos Keystone), today announced that Brian Lafemina has joined the firm as an Operating Partner.

Key Points: 
  • Arctos, a private investment firm that provides bespoke growth and liquidity solutions, differentiated thought partnership and value creation services to sports franchises (Arctos Sports) and alternative asset managers (Arctos Keystone), today announced that Brian Lafemina has joined the firm as an Operating Partner.
  • Arctos’ Operating Partners serve in a consultatory role, providing their expertise to the firm and its portfolio franchises.
  • In this new role, Lafemina will leverage his deep experience to advise on and assist in sourcing opportunities, enhance Arctos’ value-add capabilities, and act as an advisor to the firm’s portfolio franchises through Arctos Operating Platform.
  • “We are incredibly excited for him to join us.”
    “The scientific approach Arctos has delivered to sports investing is truly remarkable,” said Brian Lafemina.

The United States Army and United Football League Announce Exclusive Partnership; U.S. Army Becomes the Presenting Partner of the UFL

Retrieved on: 
Saturday, April 6, 2024
Sports, Entertainment, Other Defense, Licensing (Sports), Consumer, Defense, General Entertainment, Football, TV and Radio, Public Relations, Investor Relations, Other Consumer, Communications, Military, ABC, Organization, ESPN, Sport, UFL, Veteran, Partnership, FOX, United Football League, Fox Sports, Ethics, History, Athlete, Woman, Dream, Fox, League, Courage, Army

The United Football League (“UFL”) today announced an exclusive partnership with The United States Army (the “Army”) in which the Army has been named the Presenting Partner of the League.

Key Points: 
  • The United Football League (“UFL”) today announced an exclusive partnership with The United States Army (the “Army”) in which the Army has been named the Presenting Partner of the League.
  • As part of the agreement, the Army logo will be featured on all UFL gameday jerseys as well as on the fifty-yard line at games.
  • There will be Army activations at UFL games, including a spotlight honoring veterans and current Army personnel who have served our nation.
  • No matter the life goal, the Army accelerates the lives of young leaders from all walks of life.

World Silver Medalist Heptathlete Anna Hall and Her Labrador Emma Partner with Nulo

Retrieved on: 
Thursday, April 4, 2024
Retail, Marketing, Communications, Celebrity, Women, Sports, Pets, Fitness & Nutrition, Men, Family, Licensing (Sports), Entertainment, Food, Beverage, Consumer, Health, Partnership, Athlete, Incredible, Pet, Multimedia

Nulo, a pioneer in pet nutrition, is thrilled to announce its latest partnership with American heptathlete and 2023 World Championships silver medalist, Anna Hall, alongside her spirited dog Emma, to spotlight the "Fuel Incredible" campaign.

Key Points: 
  • Nulo, a pioneer in pet nutrition, is thrilled to announce its latest partnership with American heptathlete and 2023 World Championships silver medalist, Anna Hall, alongside her spirited dog Emma, to spotlight the "Fuel Incredible" campaign.
  • View the full release here: https://www.businesswire.com/news/home/20240404954161/en/
    World Silver Medalist Heptathlete Anna Hall believes in the power of optimal nutrition to fuel her performance on and off the track.
  • With Anna Hall and Emma joining the cause, Nulo reinforces its commitment to providing elite nutrition that supports the health and vitality of pets everywhere.
  • Anna Hall’s endorsement of Nulo, driven by genuine experience and the visible joy in Emma, serves as a powerful testament to the brand's impact.

With Roku’s All-New NBA FAST Channel and NBA Zone, Basketball Fans Are at the Center of the Action

Retrieved on: 
Wednesday, April 3, 2024
Sports, TV and Radio, Licensing (Sports), Consumer Electronics, Technology, IOT (Internet of Things), General Entertainment, Entertainment, Apps, Applications, Basketball, Other Entertainment, National Basketball Association, The Roku Channel, NBA G League, NBA League Pass, Partnership, TV Guide, News, NBA scoring leaders, Human voice, Hypothesis, FAST, Live, Multimedia, NBA, Marketing, Sport

The Roku Channel is the inaugural partner of the first-ever NBA FAST channel, which is available exclusively through The Roku Channel for a limited time.

Key Points: 
  • The Roku Channel is the inaugural partner of the first-ever NBA FAST channel, which is available exclusively through The Roku Channel for a limited time.
  • View the full release here: https://www.businesswire.com/news/home/20240403978989/en/
    Roku and the NBA partner to bring fans the all-new NBA FAST channel and NBA Zone.
  • The NBA FAST channel on The Roku Channel will feature classic games, highlights, recaps, documentaries, original series, studio shows, and interviews, among other additional content.
  • Viewers can access the NBA FAST channel on The Roku Channel, within related zones (Live TV Zone, Sports Zone, NBA Zone), through the Live TV Channel Guide or via The Roku Channel App.

Pete & Gerry’s ‘Hatches’ a National 2024 Partnership with Minor League Baseball for Interactive Fan Engagement

Retrieved on: 
Wednesday, April 3, 2024
Baseball, Sports, Social Media, Family, Licensing (Sports), Consumer, Agriculture, Food, Beverage, Natural Resources, Organic Food, Retail, Communications, Frolic, Minor League Baseball, Feather, Partnership, History, Senior, CMO, Multimedia, Major League Baseball

Pete & Gerry's , a pioneer in humane egg farming and producers of Pete & Gerry's Organic® , Pete & Gerry's Pasture-Raised™ , and Nellie’s Free Range Eggs, today announced its inaugural partnership with and designation as the official egg of Minor League Baseball (MiLB).

Key Points: 
  • Pete & Gerry's , a pioneer in humane egg farming and producers of Pete & Gerry's Organic® , Pete & Gerry's Pasture-Raised™ , and Nellie’s Free Range Eggs, today announced its inaugural partnership with and designation as the official egg of Minor League Baseball (MiLB).
  • This partnership will span the entire MiLB 2024 regular season and “crack” into 60 clubs and ballpark locations across the U.S.
  • View the full release here: https://www.businesswire.com/news/home/20240403428303/en/
    On the heels of its 2023 partnership with Major League Baseball , Pete & Gerry’s is “egg-celerating” to a Minor League Baseball partnership for the 2024 season, supporting its commitment to families and local communities.
  • For more information about how to engage with Pete & Gerry’s through its MiLB partnership or to inquire about Pete & Gerry’s products, please visit peteandgerrys.com or the brand's Instagram , TikTok , and Facebook pages.

Silver Lake to Take Endeavor Private

Retrieved on: 
Tuesday, April 2, 2024
General Sports, Sports, Finance, General Entertainment, Professional Services, Events, Concerts, Licensing (Sports), Entertainment, MSD, Barclays, Goldman Sachs, TKO, Simpson Thacher & Bartlett, Endeavor Group Holdings, EDR, Royal Bank of Canada, Latham & Watkins, Telecommunications, Committee, Partnership, WWE, Royal Bank, Lexington Partners, Cravath, Swaine & Moore, VWAP, Endeavor (company), Centerview Partners, Kirkland & Ellis, Bank of America, BofA Securities, Sport, Acquisition, RBC Capital Markets, Whitesell, Growth, IMG, BDT, Deutsche Bank, Bank, LLP, Mubadala Investment Company, Martha Plimpton, Music, UFC, Management

Silver Lake believes that when consolidating all of TKO’s value into Endeavor, the combined total enterprise value of $25 billion will make this the largest private equity sponsor public-to-private investment transaction in over a decade, and the largest ever in the media and entertainment sector.

Key Points: 
  • Silver Lake believes that when consolidating all of TKO’s value into Endeavor, the combined total enterprise value of $25 billion will make this the largest private equity sponsor public-to-private investment transaction in over a decade, and the largest ever in the media and entertainment sector.
  • On the unaffected date, the equity value was $8.2 billion, and the premium to be paid by Silver Lake represents $4.6 billion more equity value to all Endeavor stockholders.
  • Ariel Emanuel, CEO of Endeavor, said: "Since 2012, Endeavor’s strategic partnership with Silver Lake and Egon Durban have been central to our evolution into the global sports and entertainment leader we are today.
  • Egon, Stephen, and the broader Silver Lake team have been and will continue to be phenomenal partners in Endeavor’s journey, and we look forward to the road ahead.”
    Stephen Evans, Managing Director of Silver Lake and a Director of Endeavor, said: “The team at Silver Lake is proud of our longstanding partnership with Endeavor, marked by more than $3.5 billion of direct investment across six distinct transactions over 12 years.

U.S. Sports Fan Analytics & Trends Study 2024: The Single Largest Online Catalogue of Sports Marketing and Business Data - ResearchAndMarkets.com

Retrieved on: 
Tuesday, April 2, 2024
Hockey, General Sports, Golf, Football, Mobile Entertainment, Martial Arts, Tennis, Basketball, Soccer, TV and Radio, Baseball, Sports, Motor Sports, Licensing (Sports), Entertainment, United States Census Bureau, Social media, Esports, Gambling

The consumer survey was conducted online in January 2024 among a representative panel of U.S. consumers age 13 or older.

Key Points: 
  • The consumer survey was conducted online in January 2024 among a representative panel of U.S. consumers age 13 or older.
  • Each respondent reported on their attendance and viewership along with 65 other categories of fandom-related data for Professional, College and Minor League sports during the previous 12 months.
  • The next tab in this workbook features a comprehensive list of all categories measured.
  • The data is also projected to the U.S. population of 282.5 million for persons age 13 or older.