RFEF

• He is also under investigation by prosecutors in Spain for sexual assault and coercion.
• As scholars of Iberian cultures and gender representation, we know that humor, much like soccer, is a national pastime in Spain.
• Moreover, Rubiales’ forced kiss of Jenni Hermoso, a member of Spain’s World Cup-winning team, provided a perfect example of the role that comedy can play in unmasking and highlighting structural sexism.

The humor of incongruity

• Humor is a social act that reflects human experience and, more to the point here, human folly.
• In “Punchlines: The Case for Racial, Ethnic, and Gender Humor,” social psychologist Leon Rappoport explains that, among other reasons, we laugh at incongruity.
• Humor is employed, Rappoport observes, to shed light on something “clearly absurd or contradictory.” This appears to be the basis of much of the laughter in the Rubiales case.
• Much of the humor poked fun at Rubiales directly.

A sexist laughingstock

• But the humor in this case helped amplify public debate and inspired action to confront structural sexism in Spain and beyond.
• In the sketch, two women impersonate Rubiales and Hermoso and stage the kiss, as recounted by Rubiales in his public appearance before the RFEF’s general assembly.
• Instead, he defended his “peck” as consensual and positioned himself against both “false feminism” and gender inclusive language.
• Furthermore, the mismatch of his male voice and the two female bodies in the video points at the pervasive silencing of women and sexist double standards.
• None of these humorous responses to the scandal diminish the seriousness of the Rubiales incident, nor the debate they sparked.

For Rubiales, #itsover

• For good reason, the hashtag #seacabó – translating to #itsover – has continued to trend since the scandal, after the term was directed at Rubiales by Spanish soccer star Alexia Putellas.
• It has allowed Spain, and inspired others, to confront discriminatory practices within and beyond the soccer field.

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