Detroit Grand Pubahs

The 10 Hour Ocean Spray Wiggling Jiggling Cranberry Yule Log You Never Asked For Has Arrived for the Holiday Season

Retrieved on: 
Tuesday, December 6, 2022
Detroit Grand Pubahs, COE, Television, Cranberry sauce, Ocean Spray (cooperative), Life, Power, Family, Love, Holiday, Marketing, Multimedia, Farmer, Music, Tourism, Ocean Spray

BOSTON, Dec. 6, 2022 /PRNewswire/ -- Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today announced the latest launch extension of their Power Your Holidays ™ campaign: a ten-hour cranberry yule log video, amplified with paid media support served to consumers as unprecedentedly long pre-roll content. This mesmerizing yule log video features the sights and sounds of a relaxing fireplace along with three Ocean Spray® Jellied Cranberry Sauce logs wiggling in front of the hearth. Every year searches for holiday fireplace videos peak around Thanksgiving and into the holiday season. There are endless options to choose from, but there are none quite like Ocean Spray's. Consumers can either stream directly from the Ocean Spray YouTube Channel or will find it as a holiday surprise via paid pre-roll content.

Key Points: 
  • This mesmerizing yule log video features the sights and sounds of a relaxing fireplace along with three Ocean Spray Jellied Cranberry Sauce logs wiggling in front of the hearth.
  • Every year searches for holiday fireplace videos peak around Thanksgiving and into the holiday season.
  • Consumers can either stream directly from the Ocean Spray YouTube Channel or will find it as a holiday surprise via paid pre-roll content.
  • The song is the crux of the campaign's social extension: #JiggleWithUs, a TikTok duet with the jiggling Ocean Spray cranberry sauce set to this beat.

Ocean Spray Partners with JoJo Siwa in "Power Your Holidays™" Social Campaign to #JiggleWithUs

Retrieved on: 
Thursday, November 3, 2022
Holiday, Meal, FREE, Real party in interest, Detroit Grand Pubahs, JoJo Siwa, Marketing, Social media, Jojo, Farmer, Power, Love, Share Our Strength, Television, Life, Cranberry, COE, Music, Amusement park, Ocean Spray, Ocean Spray (cooperative)

BOSTON, Nov. 3, 2022 /PRNewswire/ -- Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today announced JoJo Siwa, award-winning dancer, singer, actress, and social superstar joins their Power Your Holidays™ social campaign for this year's holiday season. In celebration of the 110th anniversary of Ocean Spray® Jellied Cranberry Sauce, the Power Your Holidays™ campaign and JoJo pay homage to the iconic, beloved jiggle of the sauce through dance to  demonstrate how the cranberry brings the real party. JoJo Siwa uses Ocean Spray's new tune "Wiggle, Wiggle, Jiggle, Jiggle" to create a TikTok duet with Ocean Spray Cranberry sauce.

Key Points: 
  • JoJo Duets the Iconic Ocean Spray Jellied Cranberry Sauce this Holiday Season to a new "Wiggle, Wiggle, Jiggle, Jiggle" Tune
    BOSTON, Nov. 3, 2022 /PRNewswire/ --Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today announced JoJo Siwa, award-winning dancer, singer, actress, and social superstar joins their Power Your Holidays social campaign for this year's holiday season.
  • JoJo Siwa uses Ocean Spray's new tune "Wiggle, Wiggle, Jiggle, Jiggle" to create a TikTok duet with Ocean Spray Cranberry sauce.
  • "I grew up on Ocean Spray products, and especially love their cranberry sauce during the holidays!"
  • This holiday season, Ocean Spray has also partnered with No Kid Hungry, providing powerful assistance to those who need it most this holiday season.

Ocean Spray Invites Everyone to Jiggle into the Season with "Power Your Holidays™" Creative Campaign

Retrieved on: 
Monday, October 17, 2022
KWG, Marketing, Ocean Spray, Life, Table, Media, Family, Edward R. Murrow Award (Radio Television Digital News Association), Farmer, Love, Detroit Grand Pubahs, COE, CCO, Spotify, Social media, Cranberry, Ocean Spray (cooperative), Power, Public relations

BOSTON, Oct. 17, 2022 /PRNewswire/ -- Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today announced the Power Your Holidays™ campaign for this year's holiday season, introducing the infectiously wiggling, jiggling cranberry as the most powerful party guest in the house, taking the cranberry from a traditional side-dish to a bold center-stage table star. Developed by Ocean Spray AOR, Orchard Creative (NYC), and directed by Jeff Low, the creative campaign launches with a comedic spot featuring a bespoke track created by Mack Goudy Jr. of the legendary electronic dance group: The Detroit Grand Pubahs.

Key Points: 
  • Developed by Ocean Spray AOR, Orchard Creative (NYC), and directed by Jeff Low, the creative campaign launches with a comedic spot featuring a bespoke track created by Mack Goudy Jr. of the legendary electronic dance group: The Detroit Grand Pubahs.
  • But this year, Ocean Spray wants everyone to feel that power.
  • The "Power Your Holidays" campaign spot shows an all too familiar scene: a tense, bored family forced together in a formal dining room for a holiday dinner.
  • Social and digital extensions of the campaign aim to invite America to jiggle with Ocean Spray this holiday season.