Jeep® Brand Launches 'Famous for Freedom' Global Marketing Campaign for the New 2024 Jeep Wrangler Featuring Legendary 'California Love' Track
'California Love' captures the spirit of the Jeep Wrangler and our owners around the world in a way no other can."
- 'California Love' captures the spirit of the Jeep Wrangler and our owners around the world in a way no other can."
- The global marketing campaign, which will also air in Europe, China, Japan, Korea, Australia and other markets around the world, signals the launch of the 2024 Jeep Wrangler and Jeep Wrangler 4xe, featuring the famous track "California Love."
- It's a state of mind for our Jeep Wrangler owners, and this global campaign celebrates this community of dreamers and doers who seek to live freedom-fueled lives," said Lucy McLellan, senior vice president, global head of marketing & communications, Jeep brand.
- "As we introduce the new 2024 Jeep Wrangler to markets around the world, we celebrate the Wrangler's legendary off-road capability and also the unique lifestyle it enables.