WHETSTONE BRANDS


Associated tags: Whetstone, Beer, Cream, Environment, Trader, Restaurant, Adventure, Element, Printing, Citrus, Connecticut River, Miniature golf, Bridge Street, Pit, ABV, USGS, Foot, Travel

Locations: VERMONT, CONNECTICUT, VT, BRATTLEBORO

Whetstone Beer Co. Celebrates State Line Straddling Location with "Borderline" Release April 13th

Retrieved on: 
Tuesday, April 4, 2023

The line separating Vermont and New Hampshire runs right through Whetstone Beer Co.'s taproom on the Connecticut River, inspiring the brewery to celebrate its unique location with the release of Borderline Pale Ale.

Key Points: 
  • The line separating Vermont and New Hampshire runs right through Whetstone Beer Co.'s taproom on the Connecticut River, inspiring the brewery to celebrate its unique location with the release of Borderline Pale Ale.
  • The "interstate" nature of Whetstone Beer Co. has a complex history.
  • However, the state line already established by the US Geological Survey refused to budge, even as the structure that now houses Whetstone Beer Co. was built atop.
  • Whetstone Borderline Pale Ale celebrates two states sometimes known for their differences, but both of which share the spirit of adventure that underpins Whetstone's brand.

Whetstone Beer Co. innovates eco-friendly can label wrap with peel off sticker

Retrieved on: 
Wednesday, October 26, 2022

BRATTLEBORO, Vt., Oct. 26, 2022 /PRNewswire/ -- A shared love of beer, travel, art, and the great outdoors united three partners – Tim Brady, Amy Brady, and David Hiler - to open Whetstone Station Brewery in Brattleboro in 2012. The spirit of exploration and discovery through rail travel underpinned the concept behind the establishment housed in a former train station building. A decade later, they've rebranded to Whetstone Beer Co. and reimagined packaging to celebrate their love of adventure and respect for the environment with fully recyclable cans and labels with a surprise inside: a keepsake peel-off sticker on every can.

Key Points: 
  • The custom labels, imagined by Whetstone Beer Co. co-owner Tim Brady, were developed over a year-long process with a USA label manufacturer.
  • They are the first to incorporate a built-in, removable sticker within a fully recyclable beer can label.
  • Now when you purchase any of our Whetstone Beer Co. cans, you get a unique sticker for free."
  • Whetstone Beer Co. packaging got a slick new look for the company's 10th anniversary, thanks to a local Vermont artist.