Loverboy Names Three Cheers PR as Agency of Record
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Friday, November 4, 2022
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NEW YORK, Nov. 4, 2022 /PRNewswire/ -- Loverboy has named Three Cheers PR as its agency of record, tapping the adult beverage-focused agency's deep industry expertise, consumer insights and lifestyle marketing experience to support the fast-rising alcohol brand's ongoing development and expansion.
Key Points:
- It marked the first time Loverboy spritzes and cocktails became available at traditional retail, after finding fast success exclusively online.
- Kroger, Albertsons, Safeway, Whole Foods, Meijer, GoPuff and Total Wine are among Loverboy retailers.
- Three Cheers' work for Loverboy spans earned media, event marketing, digital analytics and fully integrated campaign development and rollout.
- New York-based Three Cheers is a wholly owned subsidiary of Boston-based 360PR+, an award-winning independent communications agency.