Peloton and the University of Michigan Announce Partnership Reaching Students, Athletes and Alumni
NEW YORK, Aug. 22, 2023 /PRNewswire/ -- Peloton (NASDAQ: PTON ) and the University of Michigan announce a partnership to support the fitness ambitions of Michigan students, alumni, and fans.
- NEW YORK, Aug. 22, 2023 /PRNewswire/ -- Peloton (NASDAQ: PTON ) and the University of Michigan announce a partnership to support the fitness ambitions of Michigan students, alumni, and fans.
- The partnership, which was negotiated by LEARFIELD – a media and technology services leader in intercollegiate athletics – and LEARFIELD's Michigan Sports Properties, will designate Peloton as the official Connected Fitness Partner of University of Michigan Athletics.
- Peloton will support University of Michigan football, basketball, hockey, and Olympic Sports teams and fans with fitness instruction, co-branded content, and in-venue activations.
- "We look forward to working with the leader in connected fitness to connect Peloton to Michigan students, alumni and fans."